330-308-3300
Contact Us
I Just Got My Amazon Toy Catalog … Here’s What I’ve Learned
12 November 2019|Catalog, Print
It’s here. My Amazon Toy Catalog, pleasantly thick with a high-quality matte cover, just hit my mailbox a few days ago. The first thing I noticed flipping through is the sticker page inserted inside, making it easy (and totally fun)...
continue reading
Bauer Media Proves You Can Still Thrive in Print Magazines
11 November 2019|Magazine, Print
Innovation often leads the news in the magazine business. We like to share stories of publishers finding new revenue models that leverage the cross-channel consumer path. That doesn’t negate the fact that some publishing brands are doing just fine, thank...
continue reading
7 out of 10 Customers Did This Before They Bought
06 November 2019|Catalog, Print
The first of them are in the mail stream … the holiday catalogs. Some are old friends, like the outrageous Neiman Marcus fantasy catalog. Others are new entrants, like the toy catalogs from Amazon and eBay that debuted last year. ...
continue reading
Why We’re All Marketing to Five Generations at Once
06 November 2019|Print
With Baby Boomers staying in the workforce longer and Gen Z being the first “fully digital” generation at work, B2B marketers have a tricky challenge. Effectively marketing across five generations – Baby Boomers, Generation X, Millennials, Gen Y and Gen...
continue reading
Indie Magazine SOFA Gives Gen Z what they Really Want
05 November 2019|Magazine, Print
“You mean it’s going to be a real print object?!?!” That was the reaction SOFA founder and publisher Ricarda Messners got from her 16-year-old co-publisher of an upcoming issue of the youth culture magazine. For Messners, it encapsulates what Gen...
continue reading
How to Help Your Customers Fall in Love with You
05 November 2019|Print
Eat, print, love. That’s a perfect name for this website, created “for the love of print” and billed as an inspirational resource “for all things print, paper and design.” I just read a post from their blog that beautifully echoes...
continue reading
The Stack Interview with Record Culture Magazine
31 October 2019|Magazine, Print
Love vinyl culture? Then you may be a fan of Record Culture, a relatively young print magazine that lauds vinyl and everything surrounding it. Stack founder Steve Watson recently interviewed Editor-in-Chief Karl Henkell about his magazine, which visits vinyl lovers...
continue reading
Magazines Really Are a Big Deal for Your Audience, and for the Brands Looking to Engage Them
30 October 2019|publishing
“National news is the voice of the nation; new age publications represent people; local press stands up for community. This is invaluable content.” This statement opens an article in Campaign focused on understanding why magazines matter. The brand recently launched...
continue reading
Highlights Magazine – Innovating by Staying the Same
28 October 2019|Magazine, Print
Highlights, the long-time favorite magazine of kids, remains a successful print publication. Yes, they are innovating with digital channels, including online clubs, digital-only subscription content, and a “talking pen” designed to help young Chinese readers learn English. Yet the key...
continue reading
Ink’s Cofounder on What Makes Print Fly in His World
28 October 2019|Print
Simon Leslie, the co-founder of travel media brand Ink, pulls no punches talking about what’s “wrong” with magazine publishing today. “The biggest challenge that the other brands are having is they have stopped investing in their product, they have stopped...
continue reading