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More Proof – Reading on Paper is Better for Learning
25 October 2019|Print
While educational textbook publisher Pearson says print textbooks are on the way out, an Intergraf study proves that may be a terrible idea. “The argument that reading on paper results in deeper comprehension and retention, concentration, vocabulary building and memory...
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Digital Marketing and the Forgotten Rural Consumer
24 October 2019|Digital, Print
Many of us long to get offline, even out of range, for a day or so. We are constantly connected to our devices and welcome those mini-vacations where we can unplug. Yet our perfect vacation is a daily reality for...
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Call Me Technoskeptical …. The Mr. Magazine Interview
22 October 2019|Magazine, Print
The internet has changed work. It’s changed our society, and it’s changed how we move through our days as humans. Mo Lotman, the founder of The Technoskeptic, believes we need a place to go to reflect on what our device-dependent...
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Hello, Property Brothers, Welcome to Print!
21 October 2019|Magazine, Print
The Property Brothers are launching a magazine? “Oh, yes please,” says just about every modern DIY-er ever. “Fans of The Property Brothers just can’t enough of Drew and Jonathan Scott, and now, there’s something new to add to the mix: a magazine,” writes...
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eBay Down Under Places a Bid on Print
17 October 2019|Catalog, Print
“We wanted to find a way to showcase our fantastic range of products. We know retail catalogues have long been the way Aussie shoppers prefer to browse and purchase the best deals.” That statement from Julie Nestor, CMO at Ebay...
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Print is “Thriving” in Wider Publishing Ecosystem
17 October 2019|Print
Tech is increasing its presence in all aspects of the modern consumer’s life. From smart speakers to podcasts to app usage, the pace of adoption seems relentless. Yet at the same time, 60-80% of all publishers’ revenue is still generated...
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Condé Nast Brings an Italian Staple to the Table in Print
15 October 2019|Magazine, Print
Call it the new European Invasion if you will. As Samir “Mr. Magazine” Husni reports, the British legacy brand The Spectator is once again available in the U.S. This has been followed closely by an Italian classic coming to our...
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Mr. Magazine and the “Lose Yourself” Experience
15 October 2019|Magazine, Print
As the American magazine industry approaches its 300th year in 2041, Samir “Mr. Magazine” Husni has a thought or two to share. “I know it may be disappointing to some of you that my forecast for the next 22 years...
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A Teenager Takes on the Auto Show Brochure
14 October 2019|Advertising, Marketing, Print
“When salespeople cannot have a deep, business card exchanging discussion with every individual who comes by, the quality of print speaks volumes.” These might sound like the words of a sales veteran with years of experience engaging prospects. They were...
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A Delicious Recipe for Baked-in Customer Engagement –  Print, Text and Email
10 October 2019|Marketing, Print
Regardless of what you are selling, there are two things to remember about today’s consumer audience: we check our mailboxes just about every day; and we like supporting local businesses. For Sandy Hubbard writing in Print Media Center, this was...
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