The Property Brothers are launching a magazine? “Oh, yes please,” says just about every modern DIY-er ever.
“Fans of The Property Brothers just can’t enough of Drew and Jonathan Scott, and now, there’s something new to add to the mix: a magazine,” writes Selena Barrientos in House Beautiful. “That’s right, the HGTV stars are launching their own lifestyle magazine, scheduled to hit newsstands nationwide in January 2020, and you can subscribe to it right now.”
“The 41-year-olds have partnered up with media and marketing company The Meredith Corporation to create a lifestyle magazine with home at the core, focusing on entertaining, gardening, travel, music, family, and more,” Barrientos continues. “Readers will get exclusives on the Scott brothers’ take on home décor and design, along with ideas and stories that inspire personal growth and happiness.”
For the Scott brothers, spreading their message in print makes absolute sense.
“For us, it’s always been about taking the small, simple steps that earn big results at home, work, rest and play,” Drew said in a press release. “With a platform like this, we get to develop a consistent and thoughtful way of sharing great ideas and actionable insights with our audiences.”
“We love print and have always wanted to extend our message of living life to the fullest through this medium,” Jonathan added.
The Property Brothers will be in good company at Meridith; the publisher launched the wildly successful Magnolia Journal in 2016, leveraging Chip and Joanna’s 5 million-strong fan base. Then they doubled down on print two years ago when they bought Time Inc. from Time Warner and helped them cement their future in paid content alongside a robust advertising platform poised to challenge the digital duopoly. The company partnered with Forks Over Knives last fall, launched Happy Paws this spring and is now targeting the wildly popular home renovation audience with this announcement.
The as-yet-unnamed title is set to launch in January 2020, and fans can pre-order subscriptions now. (I suspect we’ll see a lot of these under the tree come December!)