The marketing landscape is a multi-channel environment, and the modern consumer journey reflects this. Yet print and web metrics are still tightly siloed, notes Tim Langford in InPublishing, with print’s circulation figures often looking like the loser, as the industry...

We share a lot about the “whats” and “hows” around print marketing – where it’s useful, how to be creative with it, what’s new in the world of print magazines and catalogs. But sometimes it’s helpful to sit back and...

When digital marketing hit the scene, marketers were wild to finally have a way to see, in real-time, performance data. KPI became the new reporting standard, and brands went vociferously after clicks, likes, shares and other forms of immediate, top-of-funnel...

Well hello, Roger. Federer, that is. The tennis star graces the pages of the new print magazine from fashion retailer Uniqlo, scheduled to drop in stores in September. And he looks mighty comfortable doing so, in his role as the...