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A Designer’s Take on Print as a “More Precious Thing”
08 August 2019|design, Print
If you subscribe to the signaling theory of marketing, you realize that your actions as a brand speak volumes about your business. “Almost every element of marketing sends a signal,” writes Patrick Strother of Strother Communications Group. “If you simply...
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Do Digital Brands Need Catalogs? We Can Stop Asking that Question Now
05 August 2019|Catalog, Print
For brands that use social media and other online sales funnels, the actual products or services they are promoting is just the tip of the iceberg, according to Sarah S writing for Hansel Group Marketing. “What you’re actually day-trading on...
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David vs. Goliath in the Magazine Industry … Our Money’s on the Niche
01 August 2019|Magazine, Print
The swing to niche continues in the magazine industry, as smaller, interest-based magazines find passionate, like-minded readers. And according to James Somerton writing in Innova, there are some key reasons why niche is the new normal. “One of the biggest...
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A Slew of New Comic Titles Ditch Digital for the Beauty of Print
31 July 2019|Print
For alternative comics publishers, print is the new … print. And you can forget about reading them on your screens; you won’t find them there. “In the past year or so we've seen the birth of some half-dozen new comics...
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Zero to Emotional Connection in 0.3 Seconds
29 July 2019|Print
0.3 seconds. That’s the time it takes for physical media to create an emotional connection in a reader’s brain, according to Diana Lucaci, founder of neuroscience research firm True Impact. “Savvy marketers understand that many purchasing decisions are made at...
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Educational Publisher Pearson Says Print Textbooks are on the Way Out
24 July 2019|Print
The world’s largest educational publisher is making the pivot to “digital-first” and will begin phasing out print books, according to the BBC citing a Pearson Publishing press release. “Pearson said students would only be able to rent physical textbooks from...
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‘Summer of 69’ Topic of New York Times/Meredith SIP
23 July 2019|Magazine, Print
Meredith Corporation has hit a slew of home runs with recent titles over the past few years, and they are absolutely committed to excellence in publishing. So we are pretty excited to hear they are partnering with The New York...
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How to Engage a Millennial (Hint: Think Catalogs)
22 July 2019|Catalog, Print
Say what you will about Millennials -- and there’s certainly been enough said already, on everything from student loan burden to homeownership to craft beer and avocado toast. While these digital natives may spend a good part of their day...
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Yes, No and Sort Of – the Complicated World of Personalized Magazines
18 July 2019|Magazine, Print
Personalization, fueled by data-driven digital printing technology, is reinvigorating the direct mail economy. Brands are getting savvy at using customer data in more profound ways, so it’s only a matter of time that we’ll see this happening in a big...
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Neuroscience and Print – a Curated List for Your Sales Quiver
16 July 2019|Print
Earlier this year, I shared a great post from D. Eadward Tree on what our sales teams need to effectively sell print in a multi-channel world. We can’t expect our sales teams — especially if they come from a digital...
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