‘Summer of 69’ Topic of New York Times/Meredith SIP

Meredith Corporation has hit a slew of home runs with recent titles over the past few years, and they are absolutely committed to excellence in publishing. So we are pretty excited to hear they are partnering with The New York Times on a series of special interest publications.

The New York Times-branded magazines will highlight significant historical and cultural events. The first publication, ‘Summer of ’69,’ will coincide with the 50 year anniversary of the event and utilize past New York Times coverage,” writes Linh Ta in the Des Moines Register. (Des Moines is the home city for Meredith). “It will go on sale July 26.”

“Combining the extraordinary, authoritative content from The New York Times with our broad scale and retail expertise is an unbeatable combination in the marketplace,” said Doug Olson, President, Meredith Magazines, in a press release. “We’re thrilled to be collaborating with the Times on this first-ever collaboration that will expand our premium content offerings for a new and existing passionate group of readers.”

According to the release, five more titles are in the works. They’ll be sold in retail newsstands, from Meredith’s Magazine Store, and on Amazon.

I love this idea; a longstanding news source with journalistic integrity partnering with a magazine publisher intent on breaking the digital ad duopoly – this partnership has success written all over it.

The Summer of 69 issue comes out later this week, and we’ll keep an eye open for the rest.