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The Niche Trend in Men’s and Women’s Titles
07 December 2017|Magazine, Print
These are surely exciting times to be in the magazine industry. As our society grapples with issues like sexual harassment, equal pay, gender stereotypes and misogyny, indie publishers are breaking the mold in their titles. Take Fathers, for example. “In...
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Ink’s Leslie Preaches Truth to the Industry
07 December 2017|Magazine, Print
In times of massive change, those who innovate survive. Take Hearst Publishing, for example. Their culture was built on risk-taking and embracing new ideas and this attitude continues to serve them well. Innovation abounds in the magazine industry, as technology...
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Hearst Execs on the Future of the Industry
06 December 2017|Magazine, Print
They are the original “Print Proud, Digital Smart” publishers. Samir “Mr. Magazine” Husni recently interviewed Michael Clinton and David Carey, the heads of Hearst Magazines, about where they see the industry now, and in the future. Their company is famous...
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W Magazine to Get a High-end Makeover
05 December 2017|Magazine, Print
While one publisher is upping the frequency of four of its most popular titles, another is using an entirely different approach to revenue. According to Kara Bloomgarden-Smoke in WWD, W magazine is “recasting itself as a collectible luxury product.” “If...
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Bauer Media Increasing Frequency on Four Titles…and Ads are Sold Out
04 December 2017|Magazine, Print
Let’s coin a new phrase. We got really tired of hearing “print is dead” a few years ago. And I think it’s almost time to move past the “print is alive” mantra that is all over the airways lately. Don’t...
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Reader’s Digest and their Digital-to-Print Health Guide
21 November 2017|content, Digital, Magazine, Print
The digital-to-print trend continues, this time in Reader’s Digest. “Reader’s Digest is publishing a unique issue this week, curating its most successful digital health content to create a special ‘Ultimate Health Guide’ print issue,” explains Sara Guaglione in Media Post. “The...
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Two Solid Reasons Associations Need Print
20 November 2017|Magazine, Print
For Raegan Johnson, a marketing expert in the association space, the buzz about digital marketing methods may be overshadowing an important fact. “It seems like all the marketing buzz these days is on digital methods like search, social media, and...
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Can Fashion Magazines Really Make a Difference?
16 November 2017|Magazine, Print
Addressing issues like poverty, human rights violations and racism head-on, PETRIe is a fashion and photography magazine that knows its purpose. Can a fashion magazine take a serious stand on societal issues? They can, and they do, according to Grace...
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Unapologetically Exquisite DuJour Magazine Turns Five
13 November 2017|Magazine, Print
“No one can deny or challenge that print is really where the majority of the ad revenue still comes from.”  There’s one thing that high-end brands clearly understand about print: It’s powerful – indeed some say effortless – platform on...
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Dog, The Magazine – a True Indie Lifestyle Magazine
09 November 2017|Magazine, Print
If dogs published magazines (and had passports and good luggage), this is the magazine they would create. The editors of Dog, have created a true lifestyle magazine around dogs. And it’s far different than you might expect, and unlike any...
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