The Gourmand on the Cutting Edge of Foodie Content
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The image is surprisingly uncomfortable and yet fascinating … a snail, complete with shell, poised delicately on the razor’s edge of a chef knife. “No snails were harmed in the making of this photo story,” notes the editor. Phew. The...
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“Brandier” and “Printier” – the Evolution of Sports Illustrated
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A lot has changed in the world of sports journalism, notes Sports Illustrated’s Editorial Director Chris Stone in an interview with Samir “Mr. Magazine” Husni. “When I got here in 1992, Sports Illustrated to some degree represented a virtual monopoly...
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When Retailers Print Magazines, They’d Do Well to Look Like This
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This is one trend we are solidly behind – non-publisher brands diving into print magazines as a way to engage their audience and solidify their brand.It’s tricky business, of course, as Cable Neuhaus explains in his Modern Magazinist post on...
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BH&G Continues Strong with 7.6 Million in Circulation
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Magazine publishers would do well to take a page out of Visa’s playbook, and “be everywhere your customers want you to be.” Staying true to your audience and their needs is the best way to build a solid model around...
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Free Distribution is a Smashing Business Model for this UK Magazine
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For Stylist Magazine's editor-in-chief Lisa Smosarski, their current success is based on a sound strategic decision made over a decade ago, when many magazine publishers were in an absolute panic.Ten years ago, Smosarski says in an interview with Media Voices, the...
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Put Down the Phone and Bury Your Head in One of These
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I don’t know about you, but I’m tired of reading on my phone. And on my screen. By the end of the day, I just want to pick up something nice and have a good read … in print. Courier...
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Adobe, Indies and the Way Back to Print
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Madeleine Morley has a good eye for indie magazines.“Whether standing in line for checkout at a supermarket, sitting in a local coffee shop, or browsing in a modern bookstore, it’s not unusual to see magazines with $15, $20, even $25...
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Magazines Tell It, and Magazines Sell It
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Call it 80 for 80. That’s the number of magazine ad campaigns in one recent measurement that delivered positive ROIs for the advertisers, according to research from the MPA. That research was among the information presented by MPA’s Linda Thomas...
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What Mold Magazine Wants You to Care About
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LinYee Yuan and Johnny Drain have a problem with the highly stylized “foodie culture,” especially in light of what they see as a “coming food crisis.” So they’ve taken their online platform into print, with Mold Magazine. “They think that...
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Want to be happier, right this moment? You already know what to do.
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Get enough sleep. Focus on one thing at a time. Don’t motivate your team through fear. Don’t spend too much time on social media. These are things we know. And yet the daily news feed is filled with more accounts...
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