Publishers Expecting Print Growth in 2018
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We’ve moved from “print is dead” to “print is in an inexorable decline.” And now it’s time to put that fallacy to bed as well. According to Tony Silber writing in Folio, a new survey shows magazine brands are bullish...
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New EIC for Popular Meredith Title Embraces Print Proud, Digital Smart Mantra
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If there’s one thing magazines still desperately need in this digital age, it’s good editors. Yes, of course, it’s important to use digital as appropriate for your brand’s reach and engagement. But at the helm, we need people who firmly...
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Why Magazines Still Need Great Editors
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As magazines morphed into magazine media brands, it only makes sense that the role of editor should morph to. But are we throwing out the baby with the bathwater, soap, towels and the rubber ducky? The former British Vogue editor...
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The End of an Era?
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He was an international icon of publishing. When billionaire publishing magnate S.I. Newhouse died last week, many called it the “end of an era” for the glossy publishing industry. “When Si Newhouse died this week at the age of 89,...
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Magazine Media. Better. Believe It.
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This is great news. The Association of Magazine Media (MPA) just announced a new ad campaign that focuses on our industry’s greatest strengths – credibility, trust and engagement. “With the tagline ‘Magazine Media. Better. Believe It,’ the campaign, which is...
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It’s Time for Print Publishers to Give Digital the Gratitude it Deserves
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The print industry should be incredibly grateful to digital for one very important thing – the emphasis on content marketing has created a ready and willing market for brands. Consumers have embraced brand storytelling, and that love is flowing out...
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7.6 Million a Month Means THIS for the Head of Meredith Publishing
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As president and COO of Meredith – publisher of Better Homes & Gardens, the Magnolia Journal, and Martha Stewart Living, among others – Tom Harty knows one thing for certain about his key demographic. He was recently interviewed by Samir...
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Reed Magazine and 150 Years of Literary Excellence
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“We are merely stewards in our lifetime.” That sentiment, from the editor-in-chief of San Jose State’s Reed Magazine, seems fitting for the occasion of the 150th anniversary of the venerable title. “I feel the same way about being the editor-in-chief...
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UK Readership Solid in Print, Declining on PC
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Mobile readership is growing in importance for UK magazine media brands – but print remains the bulk of readership for several popular brands. Ellen Hammett in Mediatel reports on the latest NRS and AMP data from the period the covers...
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“The Week” Finds the Sweet Spot for Younger Readers
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Billing itself as the “perfect antidote to modern media’s overkill,” The Week is one of the fastest growing print magazines of the last 10 years, according to its website.  Now The Week – which attempts to provide clarity and context...
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