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How Hoffman Media is Responding to the “Demand for Quality”
18 January 2018|Magazine, Print
Hoffman Media got the memo. According to Samir “Mr. Magazine” Husni, the publisher is all in on the audience-first approach and reaffirms the importance of creating quality content. “We’re seeing readers really demand the quality and that’s something that Hoffman...
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3 Tough Truths Publishers Must Understand for 2018 
17 January 2018|Magazine, Publisher, publishing
It’s an industry at the crossroads. Whether you are thriving, struggling, or somewhere in between, the publishing industry is facing a pivotal year, according to Keith Sibson in Publishing Executive.“Everyone agrees 2018 will be a year of significant change, but...
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9 Creative Ways to Spark a Full On Marketing Blitz for Your Print Magazine
15 January 2018|Magazine, Marketing
It is pretty clear to most of us in the industry that print magazines are back – indeed, for many us they never really left, but that’s not the point here. What is the point is that consumers still love...
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Bring Back Creative Subscription Sales this Year
10 January 2018|Magazine, Print
According to circulation consultant John Morthanos, the magazine industry is missing the boat on selling subscriptions. “As an outspoken advocate of newsstand sales and someone with experience in circulation marketing, I find there is a correlation between the loss of...
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FIPP President Sees a Good Year Ahead for the Print Magazine Industry
09 January 2018|Magazine
“I think it’s going to be a pretty good year, actually.” That’s what FIPP’s new President and CEO James Hewes had to say in a recent interview with Samir “Mr. Magazine” Husni. “It’s funny you know, ever since I took...
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The Mr. Magazine Manifesto for 2018
08 January 2018|Magazine
Samir Husni gives us some top industry quotes to move us forward into the new year. “Magazines are money makers.” That’s the quote Samir “Mr. Magazine” Husni chose to open his 2018 manifesto on the magazine industry. Husni, who is...
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Buying Magazines Makes Canadians Happier Shoppers
21 December 2017|Magazine, Print
We’ve got some interesting data out of Canada on print magazines in the retail setting. According to a press release from Magazines Canada, in-store magazines displays make for better shopping trips. “This is the first new data we’ve had in...
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Print Magazine Ads Continue to Tell it and Sell It for Brands
18 December 2017|Magazine, Print
When it comes to your customer journey, there are different marketing tactics that work well at different places in the funnel; that’s no surprise for any student of marketing. Some advertising is great at building brand identity; other ads engage;...
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13 Delicious Indie Food Titles to Taste
15 December 2017|Magazine, Print
Stacks’ compiled a list of their favorite food titles, each one served up with a healthy helping of culture and design. What is it about food that makes for such great indie magazines? This year we’ve seen several yummy titles...
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Where Magazines Really Fit in the Consumer Funnel
11 December 2017|Magazine, Print
Do magazines operate primarily at the top of the funnel? For more advertisers, the answer is a definite no. And now the industry is starting to do a better job of explaining that. “The greatest misconception is that we’re not...
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