Bauer Set to Launch 41 SIPs This Year
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While Meredith is building their newly expanded publishing empire as an advertising platform poised to break the Facebook/Google duopoly, another publisher is taking the opposite approach. “Bauer Publishing may have hit on a unique formula to beat the ad crunch...
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The Changing Face of the Magazine Cover
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Sometimes it's a good thing when the normal order of things breaks down. In the midst of the change, you get to take a close look at who you really are and what you really stand for. This seems to...
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The Book about the Magazine about London in the ‘80s
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Paul Gorman has authored a coffee table book about a magazine. And in the very act of doing so, he’s inadvertently pointed out one more reason why the magazine format itself is so valuable. “’The Story of The Face’” has...
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The Second Sin of Magazine Publishing
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In 2009, Alan Mutter famously warned publishers they were committing the “original sin” of giving away their content for free online. While the infantile internet cried “Information wants to be free,” he presaged financial disaster for brands that forgot how...
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What We Aren’t Hearing from Magazine Publishers in 2018
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It’s taken a few years, but publishing executives are becoming much clearer about the strategies they are using to grow their brands. Granted, it’s still an industry in flux, and revenue models continue to evolve. But what do the heads...
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How Digital Music Hints at the Future of Print
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It’s been 20 years since digital changed everything, so we can finally start seeing past the original disruption and onto what’s next. And according to Jessica Ruscello of Blurb Inc., print occupies a singular place in the new media context....
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Wired Editor in Chief on Why Print “Makes Stuff Better”
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It’s fairly easy to understand why a print publisher like Hoffman Media is still incredibly bullish on print. The publisher knows its audience and their demand for quality publications. And for the Alabama-based publisher of several Southern-themed magazines, that means...
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What Happens When a Publisher Puts the Community First 
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What we learned from the Mr. Magazine interview with William R. Hearst III. Echoing the idea of “magazine as community” I shared yesterday, publisher William R. Hearst III says he believes his readers aren’t just a mailing list; they are...
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Why We Can’t Get Magazines Out of our Blood
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“I recently had coffee with a new acquaintance who runs a web design firm. When she mentioned she’d like to start a magazine, my first impulse—as a former magazine editor—was to tell her she’s crazy,” writes Gail Reitenbach of Right...
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Hyper-local Journalism and the City Magazine
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The world may be getting smaller, but we still care deeply about what’s going on in our own communities. And city magazines are filling in where local newspapers have left off. “The neighborhood that goes by the moniker ‘West End’...
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