Search Results for: "niche"

297 total results

Contently on the Print Publication Renaissance
|,
When GOOD Magazine relaunched in print after a brief hiatus, company execs said they wanted to keep the focus on their core product – thought-provoking and intellectually satisfying content presented in a meaningful way. They nailed that part of it,...
continue reading
And the Winners in the Magazine Wars Are…
|, ,
  “While mainstream magazines, from Dolly to New Idea and the various ladies' mags have been bleeding readers in recent years, many niche magazines, with far smaller print runs and far higher cover prices, are flourishing,” writes Clare Kermond in...
continue reading
What’s Different About Magazines Today
|,
Last week we mentioned Mr. Magazine’s launch monitor, citing 69 new titles (recurring and specialty) that launched in March. And April is looking to be an even more exciting, with “a flurry of new launches” according to Keith J. Kelly...
continue reading
Plenty of Specialty Titles Debuted in March
|,
The trend toward niche and specialty magazines continued last month, with a fantastic array of new titles launching that cater to highly specific audiences. “Niche distinctiveness is the only description applicable to the new launches for March,” writes Samir “Mr....
continue reading
Why This New Wave of Independent Magazines is Thriving
|,
“If you believe what you read,” writes Rana Niamh Smith in The Telegraph, “the print media has been on its deathbed ever since the birth of the internet." “But someone forgot to tell the creatives behind the latest wave of...
continue reading
For Startups, Print is the New Print
|,
[responsive][/responsive]"We don't see it as advertising. We see it as a product -- an extension of the brand." So states Ethan Song, co-founder of menswear start-up Frank & Oak, in an interview with CNN Money’s Sara Ashley O’Brien about the...
continue reading
February Magazine Launches Ahead of 2014 Pace
|,
The deep winter freeze didn’t seem to slow down the magazine publishing industry last month. “February 2015 saw 65 new titles hit newsstands, with 16 of those launches promising regular frequency,” remarks Samir “Mr. Magazine Husni. This compares well to...
continue reading
Why You Should be Publishing on LinkedIn
|
A friend asked me about LinkedIn the other day. “What’s that site all about? I’m not looking for a job so why should I care?” A few years back, I would have advised him to build a strong presence on...
continue reading
Trade Magazines Hot in Emerging Markets
|,
For emerging markets, especially China, trade magazines look to be hot properties in the next few years. “Markets such as China, India, Russia and South Africa will see the fastest growth in total trade magazine revenue as local businesses look...
continue reading
A Magazine By Any Other Name…
|
[responsive][/responsive] If the “view from the top” is to be believed, the magazine industry has successfully retooled itself to reflect the realities of digital content and ad revenue quite nicely. According to Caysey Welton in Folio: an impressive panel of...
continue reading