Search Results for: "niche"

297 total results

2014: The Year of the Quarterlies?
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[responsive][/responsive]If there’s one thing this industry has shown us this year, it’s that publishers are growing more aware of the brand-building prowess of print – and in particular, quarterly print glossies. From upscale niche publications to digital-first brands to legacy...
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Sunny Days: Sesame Workshop Bullish on Kids Magazine Market
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When Sesame Street magazine returned to print last January, the event was viewed as a positive sign in the children’s magazine category, a niche that shared the recent challenges of the industry as a whole. Fast forward almost one year,...
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Hyperbole and Hysteria in the Magazine Industry
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[responsive][/responsive]I was reading my print copy of FOLIO: a few weeks back, diving into an article on their 2014 City and Regional Magazine Survey. (Yes, I was reading the article in PRINT…days before it was available online.) The subhead of...
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Print Magazines Preferred Over Digital By Content Marketers
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[responsive][/responsive] “I like print,” says Yvonne Lyons of Right Source. “I think it’s alive and well. There—I said it.” Lyons is not, as you might expect, a print industry insider or publishing professional. In fact, Lyons works for a digital...
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Dear Hot Shot Young Designer: You’ve Got a Few Things To Learn
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Technology has radically changed the work of graphic designers. It doesn’t seem all that long ago some of us were working with typeset copy, waxers and razor knives…and no, I’m not old enough to collect Social Security. So this open...
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The Great Indie Magazine Explosion
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[responsive][/responsive]It began in the aftermath of the recession, around 2011. A slow but steady trickle of independent quarterlies like Kinfolk, Tiny Atlas Quarterly and Wilder crept onto the scene and captured the hearts and minds of readers. The trickle has...
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Moody’s Report As Seen By Darwin
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[responsive][/responsive]Ad revenues are down, digital subscriptions are leveling out and the magazine industry looks pretty bleak, according to credit ratings service Moody’s. But what are we really seeing? “Our outlook for the US Newspapers and Magazines sector is negative,” the...
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City & Regional Magazines and the Digital Debate
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With print sales slowing or even declining, we might expect city and regional publishers to be looking to digital versions to bolster circulations. And we’d probably find out that many of them are doing no such thing. According to Talking...
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The New Marketing Must? Catalogs!
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[responsive][/responsive]For those of us who have been around this industry a while, direct mail catalogs are considered a staple of the marketing mix. We think it’s great that many younger marketers (and companies) are “discovering” the power of catalogs to...
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Pioneering Women of Graphic Design
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Tired of the frivolous way in which female readers were portrayed, Cipe Pineles (1908-1991) sought to change the fashion magazine industry from the inside by assuming her audience wanted and deserved much more than they were getting. “By commissioning fine...
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