The trend toward niche and specialty magazines continued last month, with a fantastic array of new titles launching that cater to highly specific audiences.
“Niche distinctiveness is the only description applicable to the new launches for March,” writes Samir “Mr. Magazine” Husni. “From frequency to the special editions; the unique and singular magazine reigned supreme.”
“This trend is becoming the norm for the magazine industry as it recognizes the perfection of its own excellent ability to seek out the audience’s interests and provide the relevant information they need to enhance their magazine experience,” Husni continues.
All told, Husni notes that 69 new magazines launched last month, 15 of these with frequency (not special issue or bookazines), about on par with February.
(March numbers are off from the 75 new launches last year, but February’s numbers were up by about the same over 2014 so this could simply be a timing thing.)
As marketers learn how to collect better consumer data and make it actionable, publishers reap the benefits by having more direct access to the people who really and truly want and need their content.
Lifestyle magazines are among the standouts and include Alpine Modern, a new quarterly coffee-table magazine dedicated to the upscale mountain lifestyle; and American Womankind, a 132-page ad-free quarterly that looks entirely different from the usual “women’s magazines” in the waiting room and on the newsstands.
Congratulations to all the new titles and issues, and much success.