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21 October 201521 October 2015|Magazine, Newsstand, Print

The name of the café / newsstand is Magpies, a creative take on the two primary products on offer at this Durango storefront. “There’s only one independently owned business in town at which to find literally thousands of magazines on...

Are Publishers Digging Their Own Graves with Brand Content?

20 October 201520 October 2015|content, publishing

At the heart of the debate over native advertising is this central truth, summed up in one concise statement: “…these days, advertisers wield a lot more power and influence over media companies because they [publishers] are desperate for their dollars,”...

Wearable Tech, Now in Print

19 October 201519 October 2015|Magazine, Print

A print magazine aimed at fashionable tech? Why not; even techonistas like to read in print. It may seem counterintuitive – a magazine aimed at the high fashion wearable technology market, debuting in print. But it’s happening, and it’s causing...

Why Your Brand Needs to Get All Emotional

19 October 201519 October 2015|content

It’s time to shift our thinking from “are they listening?” to “do they care?” Consumer habits in our multi-platform world are changing, moving from a mass market mentality to a self-selected tribal approach. In magazine publishing, we see this in...

Yankee Magazine Marks 80 Years in Print

12 October 201512 October 2015|Magazine, Print

The iconic New England magazine offers a respite from our modern world, and that’s a legacy worth carrying on. The staff at Yankee magazine have something to celebrate – this fall marks the 80th anniversary of the family-owned magazine, notes...

More Magazines, Less Frequency the Trend?

06 October 201506 October 2015|Magazine, Print

The numbers are in for Q3 launch numbers; new titles are slightly up from a year ago. One hundred ninety four new titles hit the nation’s newsstands in Q3 of this year, edging out the same quarter last year by...

Seth Godin on Mass Media: So Close

30 September 201530 September 2015|Magazine, publishing

Seth Godin is usually spot on when he blogs about marketing and advertising in today’s connection economy. Last week, he came so close to disclosing a new truth about the magazine industry that we have to wonder if he left...

Scarcity over Scale – When Size Doesn’t Matter

28 September 201528 September 2015|Advertising, content, Digital, Magazine

Two publishers explain why mass market is not the value proposition that their advertisers are looking for. “When anyone can buy traffic, what value does the marketer get from that? And what is unique about that audience?” Breaking Media’s CEO...

A Tale of Two Magazines

22 September 201522 September 2015|Magazine, Print

It’s easy to take the negative about the magazine industry…but one writer was inspired to dig deeper and see what’s really going on. Apologies to Dickens, but maybe ones’ view of the industry as the “best of times” or the...

Dissecting the 1% Prediction

20 September 201520 September 2015|Digital, Magazine, Print

BoSacks isn’t one to hold back. So his recent comments on the print side of the magazine business are making some waves. In a recent newsletter, BoSacks cites in particular the “charmingly enthusiastic” information in two specific articles – one...

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