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Why Regional Publishing Is Thriving Down East

13 August 201426 August 2021|Magazine, Print

As we noted last month, regional interest magazines are hot these days. In fact, of the 93 new titles launches so far this year, regional titles were the top category, according to Erik Sass in Media News Daily. And it’s...

Where Have all the Computer Magazines Gone?

31 July 201431 July 2014|Magazine

Funny what you can learn in an airport. On a recent trip home from Boston with my dad, our flight was delayed. We killed some time checking out the airport newsstands, like we usually do, hoping to find a good...

Is Ad Space Enough for Advertisers?

11 July 201426 August 2021|Advertising, Magazine

Has the publishing industry inadvertently devalued its own print ad space? Some industry experts think so, after years of giving advertisers list rentals, web ads and event sponsorship thrown into their annual ad proposals to sweeten the deal. “The value-add...

Publishers: What’s in your Digital Marketing Toolbox?

10 July 201426 August 2021|Digital, Marketing

What the most important elements to a successful digital marketing initiative? Diana Landau of Niche Media interviewed marketing expert Rebecca Sterner for her ideas on what works and what trends to watch. While digital marketing has surely brought some new...

Regional Interest Magazines Continue Their Hot Streak

07 July 201426 August 2021|Magazine, Print

Craft beer, good music and magazines: It’s a winning combination for a publishing industry that is continuing to innovate and launch new titles this year. Seems magazines still have great appeal for readers who want to engage in their local...

Crain’s Gets This One Wrong

07 July 201407 July 2014|Magazine, Print, publishing

We understand that bad news gets more press, but really, Crain’s New York, you’ve got this one completely backwards. Crain’s recent article on the state of the magazine industry is headed by the stark notice that “through June, 27 magazines...

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