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Prices, Pages Both Higher for New August Magazine Launches

08 September 201508 September 2015|Magazine, Print

As the magazine industry transitions away from mass market toward specialty niches, Samir “Mr. Magazine” Husni comments that “August was filled with titles that continue to reflect the face of our society more than any other medium in the industry.”...

What’s Between Your Issues Could Make (or Break) You

17 August 201517 August 2015|Magazine

We are seeing it happen in a range of niches. Monocle has launched into retail; GQ now has a private social club; and publishers are realizing that your magazine alone is not your entire product. Magazine companies are now media...

10 Titles that Prove Magazines are Amazing

07 August 201507 August 2015|Magazine, Print

We’ve been talking a lot about the new crop of lifestyle magazines being published by brands in a variety of niches, including real estate, retail and now even automotive. Savvy brands are employing their own teams of highly skilled journalists,...

Magazine Launches Outpace Closures Almost 3 to 1

07 July 201507 July 2015|Magazine, Print

The newsstand experience continues to evolve, with an ever-changing façade of new titles in several categories -- like Smithsonian Journeys, a gorgeous newcomer this year, and Adventure Outdoors Magazine, which puts a survival spin on the great wide world. “In...

Print Magazine Sift Has Us Hungry for More

01 July 201501 July 2015|Magazine, Print

The yearly arrival of the King Arthur Flour holiday catalog signals the real start of the season around here. And now, the company has launched Sift, a print magazine that is bringing scrumptious right back into the kitchen. “Even though...

Welcome to the Transcended Infinite Media Age

29 June 201529 June 2015|Magazine, Print

Overall print magazine circulation is stable or slightly up, and magazine readership (both print and digital) is increasing, according to Samir “Mr. Magazine” Husni. So it’s back to business as usual for print magazine media companies, right? No, according to...

Apple’s Support of Ad Blocking Shocks Industry

15 June 201515 June 2015|Advertising, Digital, Print, Website

Buried in the fine print at last week’s Apple developer conference (WWDC) was some industry-shaking news: The next version of iOS will let users block ads on their iPhones and iPads. “What this means is, when iOS 9 launches in...

Next Time Someone Says This, Feel Free to Roll Your Eyes

20 May 201520 May 2015|Marketing, Print

Let’s face it: The next time you hear or read someone saying “print is dead,” you can pretty much peg them immediately as out of date and out of touch. You are allowed to roll your eyes or chuckle softly...

7 Stone Cold Truths about Magazine Ads

18 May 201518 May 2015|Uncategorized

Dennis Kelly is a rabid advocate of testing. “Earlier in my career, I may have jumped at that to say you MUST use, blah blah blah blah, or else the campaign won’t be effective,” Kelly writes in Masthead Online. “The...

70 New Titles in April; 20 with Frequency

05 May 201505 May 2015|Magazine, Print

Print is on the rise, notes Samir “Mr. Magazine” Husni as part of his Launch Monitor series, with several large publishers launching new titles and enjoying “a good old-fashioned print revival” in the month of April. “A total of 70...

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