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Conde Nast Allows Editors to Work with Advertisers

29 January 201529 January 2015|Advertising, advertorial, content, Magazine

[responsive][/responsive]It’s a sentence we couldn't have imagined ten years ago: “Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images,” writes Michael Sebastian in...

On Point Rant for the Day: Print Ain’t Dead!

22 January 201522 January 2015|Magazine, Print

As one of the largest industries in the world (bigger than the auto industry in sheer number of employees), print is far from dead says Bob Sacks in Media Vent. “Did you know that print is a $640 billion dollar...

The Slow Marketing Movement in 2015

16 January 201516 January 2015|Marketing

In our business we work with a lot of magazine people: writers, editors and artists who work weeks and months out on the stories they create. They take the time to dig deep and gain insights, providing their readers with...

7 in 10 Say Print is Critical to Retail Strategy

13 January 201513 January 2015|Advertising, Marketing, Print

[responsive][/responsive]With all the choices now in how to advertise to consumers, it’s not surprising that retailers have adopted a multi-channel approach. Leveraging digital touch points in the sales cycle makes sense for anyone doing business is this connected age. Yet...

The 10 Biggest Words in Publishing in 2014

07 January 201507 January 2015|Magazine, publishing

[responsive][/responsive]In an interesting twist to the typical year-end wrap up, Dead Tree Edition gives us the “10 words that summarized what happened to publishing in 2014.” From the political dilly-dallying that lost the USPS its “quorum” to the ongoing debate...

2014 Was a Hot Year for New Print Titles

05 January 201505 January 2015|Magazine, Print

[responsive][/responsive]Let’s just say it. Magazines had a booming good year in 2014 in terms of new titles in the marketplace, says Keith J. Kelly in The New York Post. Kelly cites stats from Samir Husni (aka Mr. Magazine) of the...

The Big Bets in Publishing for 2015

23 December 201423 December 2014|Magazine, publishing

[responsive][/responsive]What’s the strategic direction for publishers in 2015? As it becomes clear that digital ad or subscription revenue is not going to be the answer to their revenue challenges, industry leaders are taking action in new directions with some bold...

How to Leverage Your Magazine into Successful Event Revenue

23 December 201423 December 2014|Magazine, Marketing

[responsive][/responsive]Despite the potential risks, events are quickly becoming part of the business model for many publishers. And it’s a strategy that can really pay off, notes Gretchen Peck in Publishing Executive Magazine. “Publishers understand the need to diversify, and there...

800 Magazines Launch This Year

17 December 201417 December 2014|Magazine, Print

[responsive][/responsive]Technology has made an impact on the magazine industry in more than one way. Digital media, of course, if often looked to as a huge detriment to the industry, particularly when trying to sell print ads. Yet advances in technology...

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