Let’s just drop the “we only connect digitally” mindset; this young company is having a bonafide love affair with print in their marketing. Forget the clichés; Millennials and Gen Xers DO look up…as long as you give them something to...

This New England title puts a fresh spin on the regional arts and culture magazine, and it does it with mad style. “Undeterred” is a good word to describe Michael Kusek, founder of Take magazine in Massachusetts. “Michael Kusek has heard...

The Economist’s Intelligent Life magazine is getting a new name as 1843 prepares to go global. There’s a new cover on newsstand around the world this week, as The Economist Group relaunches its high-end Intelligent Life title under the new...

“The print side of our business is the driver, and it’s going to be the driver for a long time.” – Ron Epstein, LA Parent Magazine Need more evidence that print is alive and well and even thriving in the...

One industry watcher riffs on why print magazines continue their resurgence. “Print is not dead. Print remains strong. And by saying that, it doesn’t make me some hidebound print native who’s refusing to change with the times.” These words are...

The tide may be turning this year, as consumers find their attention spans for content growing rather than shrinking. And that’s a great thing for print. “I think next year we could potentially grow our attention span rather than shorten...

Far from being a declining medium, printed direct mail is growing in influence and importance says one industry study. Looking to engage your audience and motivate them to purchase? Make sure print is part of your multi-channel strategy. “Print-based direct...