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The Symbiotic Relationship between Harvesting and Recycling
06 April 2016|Paper, Print
Without fresh wood fiber, recycled fiber would quickly run out and the recycled paper supply would dry up in months. Sometimes things just work. Like PB&J, March and college basketball, even sustainable tree harvesting and the recycled paper industry. We...
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Millennials are Getting All Touchy
05 April 2016|Print
Why print is a hugely powerful way to engage the goat-cheese generation. “We’re paper nerds,” says Chris Harrold, VP of Business Development and Creative Director for Mohawk in an article by Toni McQuilken in Printing News. “We went to the...
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Penny Wise, Print Foolish?
05 April 2016|Magazine, Print
How associations risk alienating their members, and how you can avoid the same mistake. We can’t say this loud enough and often enough: When deciding on a publishing channel strategy, you must take into account the preferences of your core...
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“Bah” Said the Man Who Does This for a Living
04 April 2016|Print
Why one content expert says “Long Live Print!” amid the growing excess of digital content that butters his bread. Print media will always win. Those words might be expected from someone who makes a living selling books or magazines. To...
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Following the Leader in the Regional Niche
04 April 2016|Magazine, Print
This idea is spreading fast and making regional magazines the place to be seen…and sometimes it’s okay to follow, not lead. As Steve Jobs famously said, “Innovation distinguishes between a leader and a follower.” Innovation certainly has its place, especially...
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How’s THIS for a Fish?
31 March 2016|design, Print
At a time when print media was “dying” one illustrator managed to double his income by focusing on his craft and technical innovations. For Kyle T. Webster, the idea of becoming an illustrator wasn’t originally on his radar screen. “I...
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Taking Print on the Road, America
31 March 2016|Print
Print drives America. That’s the message of a new speaking campaign, and the numbers bear it out. Need any convincing that print is a dominant and vital force in the advertising industry? Just ask Marty Maloney, presenter and driving force...
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Why Lower Newsstand Sales is a Different Issue
29 March 2016|Magazine, Newsstand, Print
The fate of the newsstand isn’t the same as the fate of print; here’s why the newsstand shouldn’t be used as a symbol of the overall state of print media. Tony Silber, VP of Folio:, wants to make one thing clear: Don’t equate...
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Roadkill Hits the Road in Print
29 March 2016|Magazine, Print
From YouTube series to a full-fledged print magazine, the guys at Roadkill just keep innovating. “Video is the future and print is as good as dead, right? But if you’re not a fan of that idea, Roadkill is about to...
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Publishing as Contact Sport
28 March 2016|Magazine, Print, Publisher
The industry is alive and kicking; we just have to learn a few new dance steps says one insider who’s making it happen. To the industry as a whole, the recent MagNet figures look bad: Overall sales are down by...
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