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Yes, Magazines Rock as Ad Platforms
18 April 2016|Magazine, Print
Optimistic thinking from a print geek? Nope, it’s scientific fact from consumer research. It’s not idle speculation, but a scientific fact:  Magazines are scientifically proven to be really effective as advertising platforms. “Research into subconscious responses to ads indicates that...
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The World is Your Catalog
18 April 2016|Catalog, Print
A remarkable innovation potentially transforms every printed image into a purchase point. And brands are climbing aboard fast. Almost a century ago, the prevailing business model for newspapers changed radically, Shellie Karabell writes in Strategy + Business, as printing technology...
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20 Top Foodie Magazines
15 April 2016|Magazine, Print
Do not read this article on an empty stomach. Move over Bon Appétit. Make some room on the counter, Real Simple. There’s a new crop of foodie magazines that are redefining the genre…and making us very, very hungry. “Not very...
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Your Catalog: Much More Than a Sales Tool
14 April 2016|Advertising, Catalog, Print
In a multi-channel environment, that printed catalog has a lot of hats to wear beyond selling your stuff, according to this MCM report. “As much as things have changed, the more they have stayed the same,” writes Daniela Forte of...
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Remember When CNET Jumped the Shark?
14 April 2016|Magazine, Print
When they launched in print, the idea caused some serious waves. Now? It’s all about using the right channel for the right content, says CNET’s top editor. Eighteen months after CNET debuted their magazine, how does the company feel about...
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A Creative Talks about Print’s Real Value
12 April 2016|Magazine, Print
Want to know what’s really going on in commercial printing? Look at it from a designer’s point of view. “I genuinely believe that printing and therefore commercial print has something to offer that is a viable alternative to digital content...
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Less is More and More is Better
12 April 2016|Magazine, Print
Want your publication to thrive in print? Raise the bar regarding reader experience. Bookazines have done a remarkable thing for the magazine industry, forcing brands to raise the bar for their readers, according to one regional magazine publisher. “If [readers]...
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Is Bigger Really Better in the Luxury Print Magazine?
11 April 2016|design, Magazine, Newsstand, Print
The trend is clear: Major fashion publishers are going for size. Seems bigger is better in the world of fashion magazines. “With its March 2016 issue, Elle US debuted a new trim size of 9 inches by 10 7/8 inches,...
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Making it Rain with your Association Magazine 
11 April 2016|Magazine, Print
“An association magazine gives you the ability to highlight and double down on your business goals—particularly membership issues.” – Ernie Smith of Associations Now According to one industry insider, your association’s publications are vital to achieving your bottom line business...
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Print Adverts Rock in the European Union
07 April 2016|Advertising, Print
Top advertisers in the major EU markets spend up to one-third of their budget on print. Brilliant! The Europeans seem to have a high affinity for print, and that preference plays out in the ad market: Recent data analysis shows...
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