Print Archives - Page 88 of 123

330-308-3300

24 March 201624 March 2016|Catalog, Print

Not sure if your catalog’s worth the expense? Here’s one (hard) way to find out: Stop mailing it. In the face of rising postage rates and production costs, it’s easy to consider sacrificing your catalog mailing and trying an all-digital...

The Digital Disconnect from Reality

22 March 201622 March 2016|Advertising, Digital, Print

Not feeling real? You’re not alone. Scientists are studying the all-too-real sense of disconnect in a digital-heavy life. Is Facebook making us lonely? Are we losing our connection to nature? Is social media destroying our real relationships? These are just...

Lean In, Lean Back and the State of Association Publishing

22 March 201622 March 2016|Digital, Magazine, Print

For SHRM’s Jessica Perry, there are about a quarter million valid reasons to continue in both print and digital. “Print versus Digital: A Strategic Choice.” That’s the title of a panel discussion being put together for the Folio: Association Media...

Kinfolk: The Last Lifestyle Magazine

21 March 201621 March 2016|Magazine, Print

How a painfully reserved 29-year-old ex-Mormon from rural Canada bucked the “slow death” of print to create the lifestyle magazine of the decade. “It’s difficult to define a lifestyle magazine, but...you know it when you see it,” writes Kyle Chayka...

The Velvet Rope Appeal of Print

21 March 201621 March 2016|Magazine, Print

What print has going for it cannot be replicated in digital; that’s what makes print such a luxurious channel for readers and advertisers. Put a group of industry experts on one stage and you’re going to get a broad range...

Wired, on the Cusp of Peak Content

21 March 201621 March 2016|content, Digital, Magazine, Print

Editor-in-chief Scott Dadich riffs on life and publishing at the edge of the digital bubble. Scott Dadich has seen a thing or two. In his tenure with Wired magazine and parent company Condé Nast, Dadich has personally ridden the roller...

Print Driving Digital Success in Big Ways

17 March 201617 March 2016|Digital, Print

As print becomes ever more valuable as a channel, smart marketers are leveraging it to knock their digital engagement out of the park. Here’s how. “Despite what you may have heard, print content is not going the way of the...

The Robb Report on Hot Cars and Luxury Buyers

15 March 201615 March 2016|Magazine, Print

Events and digital content are good business for the publisher, but nothing trumps print for that upscale, engaging experience. The Robb Report has long been known as an upscale magazine, since its beginnings as a magazine covering the collectible automobile...

Print’s Up; That’s a Fact

14 March 201614 March 2016|Print

What do transportation equipment, clothing and printing have in common? You might be surprised. Manufacturing industries in general had a rough year in 2015, with the category down 4.3% overall from 2014. Petroleum and coal; leather and allied products; even...

Young Companies Buying Print at Mind Blowing Levels

10 March 201610 March 2016|Magazine, Print

Let’s just drop the “we only connect digitally” mindset; this young company is having a bonafide love affair with print in their marketing. Forget the clichés; Millennials and Gen Xers DO look up…as long as you give them something to...

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