Print Archives - Page 90 of 123

330-308-3300

25 February 201625 February 2016|Magazine, Print

Getting past the flashpoint for indie magazines is a critical achievement. Everywhere these days we see talk of niche magazines having a viable future in print. From Garden & Gun's secret niche sauce to continued optimism in city and regional...

Century-old Advice Still Rings True

25 February 201626 August 2021|Advertising, Print

Some 100-year-old guidance on print advertising strategy that’s still timely today. Imagine you own a business owner in 1916, a hundred years ago. No banner ads, no websites, no social media…just good old print advertising was your way to connect...

How to Defy the Odds and Attract Print Advertisers

24 February 201624 February 2016|Advertising, Magazine, Print

Publishers need to understand that it’s ultimately the readers you attract that compels a brand to invest in your print ads. The success of Garden & Gun has a lot to teach us. As we reported earlier this month, the...

Why Catalogs? Because They Work

22 February 201622 February 2016|Catalog, Print

Want to boost your e-commerce revenues by 163%? Try a print catalog. The formula is ridiculously simple. Send a catalog, get more sales. It worked for Penney’s last year, and it’s working for other companies too. It’s not just for...

Is Your Ad Strategy Scientifically Sound?

22 February 201622 February 2016|Advertising, Magazine, Print

Advertisers take note: Your target’s brain is hard wire to receive that message in print, more than digital. That’s the science behind the hype. Print geeks everywhere are feeling vindicated for their love of paper, after years are digital proponents...

An Ounce of Ad-Free Prevention

16 February 201616 February 2016|Advertising, Magazine, Print

Taking a page from brand magazines, the Rodale publication continues its pioneering ways. We’ve seen them already. . . magazines without advertising. They typically belong to the new wave of brand journalism and lifestyle enablers that have chosen to publish...

I’ll See Your E-Book and Raise You Two Real Books

15 February 201615 February 2016|Print

For Millennials, maybe the constant use of a screen has made the experience of reading a printed book an enjoyable oddity. Or is there more to it? Back when e-books were surging in popularity, intense hand-wringing by a cadre of...

Top Ad Exec on Why Print is Hard…and Worth It

11 February 201611 February 2016|Advertising, Catalog, design, Print

When top industry figures start talking about print in these kinds of terms, you know the resurgence is real. “In a busy, crowded world, [print] is a moment of silence, stillness and communion of ideas between viewer and artist.” This...

Garden & Gun and the Secret Niche Sauce

09 February 201609 February 2016|Magazine, Print

Embracing their niche, the magazine’s tight editorial focus is proving irresistible to advertisers; print ad pages are up 6% from 2014. “When Charleston, S.C., attorney J. Edward Bell III invested in Garden & Gun magazine in February 2010, he knew...

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