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Garden & Gun and the Secret Niche Sauce
09 February 2016|Magazine, Print
Embracing their niche, the magazine’s tight editorial focus is proving irresistible to advertisers; print ad pages are up 6% from 2014. “When Charleston, S.C., attorney J. Edward Bell III invested in Garden & Gun magazine in February 2010, he knew...
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One Brand’s Tasty Recipe for Sales
08 February 2016|Magazine, Newsstand, Print
Denver-based publisher 5280 took a cross-channel long-term approach when it came time to sell their first cookbook. The results were delicious. Facebook has been falling out of favor with many B2B brands (including us; we wrote previously about our about...
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When the Info Really Matters, Millennials Want it in Print
08 February 2016|Print
The largest generation in today’s workforce, Millennials like their important industry event materials in print. It’s how they learn best. For anyone involved in meeting or conference planning, one of the big decisions is choosing how to offer those vital...
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8 Must-Read Books on the History of Design
05 February 2016|design, Print
Design has shaped our history and our culture; take a deeper look at the past and how it is shaping our future in these eight gorgeous books. Looking to add to your professional book collection? Here’s a fantastic place to...
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Why the Amazon News is Not About Books At All
04 February 2016|Business, Print
Rumored news of Bezos' plans to open 300-400 brick and mortar bookstores has the industry abuzz. We are standing witness to the holy grail of retail analytics. Apparently the brick-and-mortar bookstore that Amazon opened in Seattle is only the tip...
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The Print vs. Digital Pendulum is Swinging Back
03 February 2016|Digital, Print
Print rebounds in the public’s eyes as consumers look at digital with distrust. Print is dead. Digital reigns. Digital disappoints. Print is reinvigorated. Such is the nature of new versus old. Disruption in any industry is generally followed by a...
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Brands and Bedtime Stories
02 February 2016|Advertising, Print
How retailers are getting really good at understanding their audience and when to pull them in with good storytelling. For many in our industry, the drop in ad page sales signals an overall decline in the magazine industry. For others,...
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In-Flight Print Thrives at 30,000 Feet
01 February 2016|Magazine, Print
Doomsayers have been predicting that the inflight magazine industry will fall from the sky as soon as Wi-Fi is allowed on aircrafts. Not so, argues Kerstin Zumstein, Ink Global’s editorial director.  When airline passengers are allowed to connect via Wi-Fi...
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Niche Magazine Titles Feeling the Kickstarter Love
01 February 2016|Magazine, Print
Looks like crowdfunding is a viable way to launch a niche print product...but it’s not the entire answer. In this era of micro-breweries, artisan bakeries and small-batch distilleries, the idea of gaining a rabid, dedicated audience for a niche idea...
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Money Matters: Where Publishers See it Coming and Going This Year
28 January 2016|Advertising, Apps, Digital, Magazine, Print, publishing
Publishing industry executives share their thoughts on where they’ll invest this year, and where they expect to see gains.At the end of last year, the folks at Publishing Executive surveyed their readership to see where they plan to invest, and...
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