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Nautilus Making Its Mark with Scientific Storytelling
28 January 2016|Magazine, Print
In just eleven issues, the magazine has racked up a slew of awards for its unique approach to scientific reporting. “If you want to engage people, tell them a good story.” That’s the approach cited by John Steele, Nautilus founder...
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Print Drives More Shoppers than Social or Mobile ads
26 January 2016|Advertising, Catalog, Print
What types of campaigns are most likely to drive in foot traffic? Print gets it done, ranking #2 overall. Timetrades’ 2016 State of Retail Report contains some surprises for marketers who are leaning heavily on social and mobile advertising. “Special...
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Say Aaaah: Why Doctors are Using More Paper Than Ever
25 January 2016|Paper, Print
The rush to electronic medical information was prompted by the best intentions…and yet paper has become the new lingua franca for doctors. “In 2009, fewer than 10 percent of hospitals had any kind of electronic medical records,” writes Abigail Zugers,...
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Publishers, These Newsstand Changes Will Hit You Right in the Books
25 January 2016|Magazine, Newsstand, Print
As the newsstand distribution model continues its shakeout, publishers need to be ready for some pretty big changes. From the spreadsheet to the shopping basket, the newsstand continues to evolve. The magazine distribution model continues to work itself through the...
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Go Big or Go Home with Direct Mail
21 January 2016|Catalog, Print
Want to improve your DM results? It’s time to step waaaay outside your comfort zone. We all know the old saying about the definition of insanity. And yet, marketers consistently fall into the trap of striving for different results without...
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The 2016 “Mr. Magazine” Manifesto
19 January 2016|Print
Why Samir Husni is feeling the love for print as we roll into a new year. Samir Husni loves print; anyone who reads his regular blog and industry articles knows this. As the self-titled “Mr. Magazine,” he is unabashed in...
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How Custom Ads Can Rock the Printing World
18 January 2016|Magazine, Print
Magazine publishers can take advantage of new technology to offer precisely targeted ad space. One of the promises of digital advertising was the ability to push highly relevant messages to specifically targeted audiences. The idea sounded amazing: Digital search and...
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10 Reasons Why Magazine Ads Are Great at Selling Books
13 January 2016|Advertising, Magazine, Print
For book publishers seeking credibility, repetition, and a closer connection with their target buyers, the benefits of print ads may make all the difference. Book publishers – whether the traditional or self-published variety – are once again realizing something about...
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The Bare Truth about Digital Textbooks
13 January 2016|Print
Students would prefer printed text if cost wasn’t an issue. One researcher believes digital textbooks may be harming our next generation. Don’t believe everything you hear about Millennials and their preference for digital media. That’s the sage advice Samir “Mr....
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Why Free Titles Work Magic for Advertisers
12 January 2016|Magazine, Print
The mindset has shifted from “buy something” to “do something”…and free titles fit that niche perfectly. It’s seems the old adage of “you get what you pay for” doesn’t apply in one area of our industry. The rise of the...
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