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Rock, Paper, Scissors…Digital?
12 January 2016|Digital, Paper, Print
A scientific look at how printed marketing materials make good sense to our brains. As our brains get used to working on screens and in digital, does print still have a place? According to current scientific research, absolutely. In InkOnDaPaper,...
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Husni Strikes Out at Sloppy Industry Reporting
12 January 2016|Magazine, Print
He makes a convincing argument that recent reports on magazine launches are “dead wrong.” Is it possible that MediaFinder has it all wrong? According to Husni, “…news of the decline of magazine launches have been greatly exaggerated” and he takes...
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Industry Leaders Riff on the Future of Magazines
08 January 2016|Magazine, Print
This collection of quotes from magazine industry game changers paints a vivid picture of the powerful future of print. Anyone who reads this blog frequently knows that Samir “Mr. Magazine” Husni has strong opinions on print. “As long as we...
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Hey Print, Good Work in 2015
07 January 2016|Digital, Magazine, Print
It was seventeen years ago that the e-reader was introduced to consumers, notes Jenny Shank in MediaShift. And while the technology has wrought enormous changes on the way we publish, market and purchase books, it hasn’t changed one fundamental fact:...
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Ooh-La-La…Porter Named Luxury Publisher of the Year
05 January 2016|Magazine, Print
Net-a-Porter’s print magazine has been named best in class for last year, thanks to fantastic editorial and improved technical integration. When upscale digital retailer Net-A Porter launched their luxe print magazine Porter almost two years ago, the fashion industry went...
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Direct Mail: Are You Doing it Wrong?
05 January 2016|Print
It can be hugely powerful…as long as you avoid direct mail’s pitfalls. How do you use it? When executed properly, direct mail offers a fantastic return on your investment. The problem, according to Summer Gould in Target Marketing, is that...
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John McWade on Why He Still Loves Paper
04 January 2016|Paper, Print
“The reason I read a paper magazine or book is for the time it gives me — for the space to think, reflect, pause, return, re-read, and so on until what’s on the page has morphed from an idea to...
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Against All Odds: Print Books Making a Comeback
28 December 2015|Print
Sales of physical books in the U.S. edge up over 2014 levels. “For the last half decade, ever since digital books and e-readers first came on the scene, news headlines have been at war,” writes Amy X. Wang in Quartz....
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What’s Really Going on with Magazines?
28 December 2015|Magazine, Print
“It’s like a membership card you receive once a week, or month.” ~ Samir Husni, on the appeal of print magazines. In all the debate about digital versus print, there is a growing realization that digital content does not a...
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Differences Matter: the Imprint Paper Makes On Our Lives
24 December 2015|Paper, Print
Electrons are efficient, but paper is elemental. This is why we love print. “A toolbox has room for a hammer as well as a Dewalt drill.” Those words from Barbara Goldman in Two Sides help us understand why paper and...
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