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What Hearst’s Digital President May Have Gotten Wrong
19 September 2017|Digital, Magazine, Print
He’s been called Hearst’s great digital disruptor. “When Troy Young came to Hearst in 2013 from Say Media, he was faced with the challenge of building the magazine division’s digital arm, a task that entailed disrupting the foundation of the...
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How Highlights Magazine is Innovating with Digital Channels
18 September 2017|Magazine, Print
As a legacy brand, Highlights offers a solid example to publishers striving to remain vital to a modern audience. “It is a legacy brand, certainly, but it’s also a brand that believes in creativity and innovation, evolving perfectly with the...
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Behind the Lens as Monocle Turns 10
18 September 2017|Magazine, Print
I suppose a decade of growth is long enough to sufficiently silence the critics who called him crazy. Tyler Brûlé launched Monocle is 2007, probably one of the most challenging times on record for a brand to launch a print...
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Publishing’s Not Dead; it’s Just Hung Over
11 September 2017|Digital, Magazine, Print
It was 2010, and Steve Jobs famously launched the iPad and ushered in what many expected to be the age of the digital magazine. The publishing industry, still reeling from the economic downturn, scrambled to engage a digital audience and...
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What Led This Former Intern to Launch a Print Mag
11 September 2017|Magazine, Print
For many of us, the current social questions and economic issues play themselves out incessantly in digital media. And it’s pretty easy to see where someone falls, based on their comments or the kind of reporting they are doing. One...
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The Throw Back Magazine for Doomsday Preppers
08 September 2017|Magazine, Print
Well, this is cheery. “If you were to browse a British newsstand in the early 1980s, you might have discovered a rather unusual magazine,” writes Chris Baraniuk the BBC.. “Called Protect & Survive Monthly or ‘PSM’, it aimed to teach...
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Salty at Heart Launches in Print; Mermaids Everywhere Rejoice
07 September 2017|Magazine, Print
Salty at Heart’s founder Kirstin Thompson felt something was lacking in the women’s magazine niche. So she set about filling it – with a magazine dedicated to and inspired by women, adventure and the sea. “When Kirstin saw a void...
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Watch Site Hodinkee to Publish a Print Magazine
07 September 2017|Magazine, Print
It’s been a cult hit since it launched as a blog in 2008. Now Hodinkee has announced it will publish a glossy print magazine, according to Victoria Berezhna writing in Business of Fashion. “Our twin goals for the Hodinkee Magazine...
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How to Protect a Brand from Social Media Flare-ups
05 September 2017|Advertising, Print
When it comes to the food niche, brand preference is weakening. “One of the big issues facing brands today is finding advertising context that will affirm their credibility in the eyes of the consumer instead of damaging it, whilst also...
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Print Dead? Piffle.
05 September 2017|Magazine, Print
Shaun Donnelly, the London-based publisher behind the design lifestyle publication Manimalist, is one of us. “Try to imagine picking up a fresh print magazine; feeling the weight, quickly flicking your fingers through the pages and prising them open so you...
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