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Outside the Echo Chamber; What They’re Really Saying About Print
15 August 2017|Magazine, Print
In any industry, we tend to spend a lot of time in our own world – big or little as it may be. We read a lot of opinions from industry experts, published in industry journals, full of industry-based studies....
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Print’s Presence and the Magazine Moment of Now
15 August 2017|Magazine, Print
“Parenting is an experience and I wanted the magazine to reflect that emotion.” Liz Vaccariello knows her audience well. The editor-in-chief of Meredith’s Parent Network, she has been at the helm of the recent rework to Parent magazine. “Not only...
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HBR Sees Big Gain in Circulation and a 95-Year High
14 August 2017|Magazine, Print
Something’s going on at the Harvard Business Review – and it’s making waves across the print industry. “In the past six months, HBR’s overall paid circulation increased from 276,428 to 304,680 – a 10.2% gain,” explains this post from Talking...
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How Land’s End Just Nailed Their New WorkWear Catalog
14 August 2017|Catalog, Print
Print has this incredible ability to convey important information about your brand – far beyond the mere act of putting ink on paper. Done right, a reader should get a gut reaction, an emotional affinity, for what your brand is...
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The Everyday Office in Miniature, and Soon in Print
11 August 2017|design, Print
These are so great. Photographer Derrick Lin has turned the every day into the fantastic and captured them on his iPhone. “Working only with his iPhone, desk lighting, and a broad array of miniatures, Lin creates visual commentary on office...
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Art Meets Neuroscience…and It’s Stunning
10 August 2017|Print
Neuroscience – and in particular its application in marketing – has been hot news lately. Advances in the field are helping us understand why consumers are triggered by particular stimuli. And this is helping brands create better experiences for their...
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Big Data and the Potential of Real Time Direct Mail
08 August 2017|Print
Direct mail gets an undeserved rap for being old fashioned – and it’s still one of the highest performing channels out there. “The response rate for direct mail is 5.1%,” explains Paperplanes’ Dan Dunn in a MarketingProfs podcast.  “Compare that...
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Tail Magazine, a Cure For What Ails This One Doctor
08 August 2017|Magazine, Print
“I hate to admit this, but it really happened out of a little bit of anger.” Dr. Joseph Ballarini was recently interviewed by Samir “Mr. Magazine” Husni on the reasons behind his launch of Tail, the only saltwater fly fishing...
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How Influencer Marketing is Taking a Page from Direct Mail
07 August 2017|Marketing, Print
Remember the early days of celebrity endorsements on TV and in print? This initial form of influencer marketing took root in the marketing zeitgeist. And it’s evolved with technology, creating an entire genre of social media influencers. From there, we’ve...
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One Strategic Way to Boost 3 Important Brand KPIs 
07 August 2017|Marketing, Print
Trust – it’s essential to brand growth. Marketers understand the role the trust has in building customer relations, which influences everything from lead generation to sales to referrals. Without trust, creative marketing might work for a while but won’t lead...
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