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Is That Veranda Getting Bigger?
30 August 2017|Magazine, Print
The magazine that celebrates living well is dropping its biggest issue in 10 years. Thirty years and still growing; that’s the way Veranda is doing it these days, with an anniversary issue set to mail soon that’s already getting rave...
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Taylor Swift Drops It…In Print
29 August 2017|Magazine, Print
She’s known for her theatrical live shows and her out-of-the-box marketing. Love her music or not, you have to admit that Taylor Swift knows how to package her wares. And now, she’s poised to drop something pretty incredible along with...
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Rethinking the Sports Magazine – 10 Indie Titles to Check Out
28 August 2017|Magazine, Print
If you’re not familiar with the folks at Stack, you might want to check them out. They do a great job of discovering indie magazine titles and making them available to a wider audience. Recently, Stack pulled together their list...
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86% of Women 18-30 Have Done THIS with Catalogs…
28 August 2017|Catalog, Print
Catalogs – who really uses them anymore with all the online information available? Well, if you’re at all interested in reaching adult female consumers, you might want to consider this fact: 86% of women age 18-30 have purchased an item...
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Drake and the Million Dollar Pop
23 August 2017|Magazine, Print
“We’re in a weird time. Life is almost this ongoing forum. People can get so lost in these words displayed on the screen.” Those words are spoken by Canadian rapper Drake as part of the “Drake – Obey Your Thirst”...
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Discovering Truth in the Magazine Racks
23 August 2017|Magazine, Print
Huh. It’s happening just like we thought it might. Late last year, I noted that consumers about had it with the unreliability of the “news” they found on digital and the never-ending rabbit hole of the non-stop news feed. They...
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Have Publishers Really Gone “Boutique”?
22 August 2017|Magazine, Print
Niche titles – some look at them and see “trend,” a current title-du-jour that hopes to engage a passing fancy or current rage. Others look at this increasingly popular style of the magazine and see an important part of the...
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Some Collectors are Paying Serious Bucks for Back Issues of Print Magazines
18 August 2017|Magazine, Print
An eBay listing for "Vogue"'s July 1998 issue, featuring Claire Danes. Photo: Screenshot Before you recycle those old stacks of fashion mags in your mom’s attic, you might want to check eBay. According to Tyler McCall in Fashionista, they could...
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Indie Mag Printed Pages Earns it Spot in the Niche Market
17 August 2017|Magazine, Print
Finding stuff they like and sharing it; that’s the basic premise behind the site It’s Nice That. Favorite books, happy animations and an upbeat look at tech advances adorn the current home page (no political angst or social drama, which...
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Why “Meaningfully Different” is the New Brand Goal
16 August 2017|Magazine, Print
If there’s one thing we are learning this year, it’s how fragile our brands really are. In this low-barrier world we live in, it’s incredibly easy to spread disinformation, and many brands are just one bad ad placement away from...
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