Magazine Media. Better. Believe It.
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This is great news. The Association of Magazine Media (MPA) just announced a new ad campaign that focuses on our industry’s greatest strengths – credibility, trust and engagement. “With the tagline ‘Magazine Media. Better. Believe It,’ the campaign, which is...
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On Print, Music and the Connected Fan
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While younger music fans may have a hard time believing it, Taylor Swift is not the first music star to release a print magazine in support of a new music release. Swift, who is dropping her Reputation title to coincide...
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It’s Time for Print Publishers to Give Digital the Gratitude it Deserves
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The print industry should be incredibly grateful to digital for one very important thing – the emphasis on content marketing has created a ready and willing market for brands. Consumers have embraced brand storytelling, and that love is flowing out...
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7.6 Million a Month Means THIS for the Head of Meredith Publishing
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As president and COO of Meredith – publisher of Better Homes & Gardens, the Magnolia Journal, and Martha Stewart Living, among others – Tom Harty knows one thing for certain about his key demographic. He was recently interviewed by Samir...
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Print vs. Digital: How We Really Consume Our Magazines – 2017 edition
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UPDATED 2017 STATISTICS 9/29/17  Freeport Press promoted a 14-question survey (added 7 questions vs. 2016 edition) to a variety of magazine readers in the North America - demographics chart below. The survey was open for 3 days in September 2017...
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Reed Magazine and 150 Years of Literary Excellence
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“We are merely stewards in our lifetime.” That sentiment, from the editor-in-chief of San Jose State’s Reed Magazine, seems fitting for the occasion of the 150th anniversary of the venerable title. “I feel the same way about being the editor-in-chief...
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How Catalogs are Driving These Traditional Businesses
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Pinetree, a seed company, does almost all of its business online, but it’s marketing the old fashioned way – with printed direct mail catalogs.“Most of our customers get the catalog, they flip through it, they mark it up, and then...
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UK Readership Solid in Print, Declining on PC
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Mobile readership is growing in importance for UK magazine media brands – but print remains the bulk of readership for several popular brands. Ellen Hammett in Mediatel reports on the latest NRS and AMP data from the period the covers...
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“The Week” Finds the Sweet Spot for Younger Readers
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Billing itself as the “perfect antidote to modern media’s overkill,” The Week is one of the fastest growing print magazines of the last 10 years, according to its website.  Now The Week – which attempts to provide clarity and context...
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Why Reading a Book Can Make Us More Human
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For a lot of us, our days start and end like this: scan a headline, maybe click the link, read a couple of lines, share it, tweet it, send it on its way. There; we’ve engaged with content and shared...
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