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Put Down the Phone and Bury Your Head in One of These
26 October 2017|Print
I don’t know about you, but I’m tired of reading on my phone. And on my screen. By the end of the day, I just want to pick up something nice and have a good read … in print. Courier...
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Adobe, Indies and the Way Back to Print
25 October 2017|Magazine, Print
Madeleine Morley has a good eye for indie magazines.“Whether standing in line for checkout at a supermarket, sitting in a local coffee shop, or browsing in a modern bookstore, it’s not unusual to see magazines with $15, $20, even $25...
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Guiding Students into Careers in Print
24 October 2017|Print
It’s a scene that’s playing out in many industries, as employers are looking at a potential lack of skilled employees to hire. And in the print industry, there is a dangerous misconception about the most recent grads and the quality...
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The Ad Sequence that’s Most Likely to Spark Desire
24 October 2017|Digital, Print, USPS
It’s the holy grail for any ad – to create a memory in the viewer, to spark a desire, and to create a higher perceived value for what you are selling. And according to a neuromarketing study, physical ads shown...
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Magazines Tell It, and Magazines Sell It
23 October 2017|Magazine, Print
Call it 80 for 80. That’s the number of magazine ad campaigns in one recent measurement that delivered positive ROIs for the advertisers, according to research from the MPA. That research was among the information presented by MPA’s Linda Thomas...
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Why One Big Etailer is Hot on Printed Catalogs
20 October 2017|Catalog, Print
We are now in “the age of the customer,” and that has everything to do with a resurgence of the importance of direct mail. And for one big online brand, their printed catalog is playing a vital role in their...
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What Mold Magazine Wants You to Care About
17 October 2017|Magazine, Print
LinYee Yuan and Johnny Drain have a problem with the highly stylized “foodie culture,” especially in light of what they see as a “coming food crisis.” So they’ve taken their online platform into print, with Mold Magazine. “They think that...
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Publishers Expecting Print Growth in 2018
16 October 2017|Magazine, Print
We’ve moved from “print is dead” to “print is in an inexorable decline.” And now it’s time to put that fallacy to bed as well. According to Tony Silber writing in Folio, a new survey shows magazine brands are bullish...
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New EIC for Popular Meredith Title Embraces Print Proud, Digital Smart Mantra
12 October 2017|Digital, Magazine, Print
If there’s one thing magazines still desperately need in this digital age, it’s good editors. Yes, of course, it’s important to use digital as appropriate for your brand’s reach and engagement. But at the helm, we need people who firmly...
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Why Magazines Still Need Great Editors
10 October 2017|Magazine, Print
As magazines morphed into magazine media brands, it only makes sense that the role of editor should morph to. But are we throwing out the baby with the bathwater, soap, towels and the rubber ducky? The former British Vogue editor...
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