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How to Increase Your Print Effectiveness by 70%
18 July 2017|Print
What if you could take the same printed piece you sent out last week, and redo just a few things on it to get 70% more engagement? It could be possible by engaging the one thing that all humans find...
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Kintzer on Magazine Media: Tear it Down or Fix it Up?
18 July 2017|Magazine, Print
Bonnie Kintzer has seen a thing or two in the magazine industry. The current President and CEO of Trusted Media Brands heads the publishing house that puts out Reader’s Digest, Taste of Home and other popular consumer titles. And she’s...
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The Long Game in Print…or Any Industry
17 July 2017|Print
I’ve had the privilege of working with a growing company for close to twenty years. We have evolved from a newspaper printer to one of the most technologically advanced printers in North America, with nearly $50 million in sales. In...
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Picturing Unity, Picturing Resiliency in the Evening Standard
14 July 2017|design, Magazine, Print
The Evening Standard, the dominant local newspaper for London and the surrounding areas, has found one way to deal with recent horrific events in their city, from terror attacks to the horrible high-rise fire. “Six leading artists including Sir Antony...
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New Indie Magazine Fare Gets Framed
13 July 2017|Magazine, Print
I just had to share this info, because it’s so interesting on two levels. First off, the article comes from the Things We’ve Seen blog, which is put out by the folks behind Banton Frameworks in the UK. The idea...
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What Magazine Content Does Really, Really Well
11 July 2017|content, Digital, Magazine, Print
Regardless of whether it’s in print or on digital, magazine media outperforms other media in several key areas. “Their particular sweet spot is to act as a key driver of the metrics that help consumers understand what sets one product...
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Indie Magazines About Amazing Food and Travel
10 July 2017|Magazine, Print
Mass market titles have their purpose, just like mass market vacations at Disney World. But when it comes time to really unwind, many of us look for something off the beaten path. These titles, compiled by Melissa Kravitz in Mic,...
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Hey Print, Thanks for Getting All Emotional
10 July 2017|Marketing, Paper, Print
You probably know the feeling. You spend some time (minutes, even hours?) mindlessly slogging through your social feeds, going down the rabbit holes where the links lead you. You look up, and time has evaporated. And you feel…odd…somewhat detached from...
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What Parents Need to Know About Their Kids’ Reading Habits
06 July 2017|Print
They might be captivated by the bright shiny screens, but when it comes time to read, youngsters gravitate toward print books. Margaret Kristin Merga and Saiyidi Mat Roni cite new research that peaks inside the habits of our youngest readers....
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No, the Whole Ad Industry Hasn’t Gone Digital
05 July 2017|Advertising, Digital, Print
You might think that the majority of ad spend is pouring into the coffers of Google, Facebook and other digital channels – and in truth, they are reaping in the lion’s share of the digital side of things. Yet worldwide,...
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