What High-End Brands Truly Understand about the Print Experience
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This year we continue to see print’s value to high-end brands. Media Update’s Aisling McCarthy recently dug into the topic, finding supporting evidence from creative agency heads and brands alike on the role of print and where it excels over digital...
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A Fresh Look at the Old Paid Vs. Free Magazine Debate
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Is giving away your magazine really the end of the world?The mysterious D. Eadward Tree claims to have the most ridiculously low-priced subscription offer out there today. He ran across an ad for a yearly subscription to Entrepreneur magazine for...
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Hearst Exec on Great Ideas in an Age of Disruption
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For the magazine publishing giant, print was and still is the foundation of their company and they’ve never felt the need to apologize for that. “Great ideas do get funded.” That guiding truth has helped Michael Clinton, publishing director for...
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From Web to Print: Two Titles that Made the Leap
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We have to ask…does the staff at In The Moment get stressed out at deadline time? The magazine, a newly launched title from Immediate Media Co, promises to help women “make the most of every day with mindfulness, creativity and...
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Is This the Best Printed Content Marketing Ever?
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When luxury automotive brand Audi set out to create a powerful content marketing strategy, they did it in a big way. According to Tasneem Mahbub in Print Power, they knew they wanted to publish truly innovative and meaningful branded content...
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40 Years of Helping Us Unplug
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It launched in 1977, but Outdoor magazine’s message of the value of an outdoor lifestyle has never been more needed. And as they approach their 40th year in print, they are poised to celebrate with a commemorative book. “Arriving in...
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Ree Goes Glossy — The Pioneer Woman Debuts in Print
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Clearly, Hearst Magazines still believes in celebrity-driven print. “The Pioneer Woman magazine debuts today with 150,000 copies in 4,000 Walmart stores across the country at a cover price of $3.99,” writes Caysey Welton in Folio. “Two issues, including this one,...
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Nylon Media and their Print-Centric Growth Strategy
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“It’s a great marketing tool — you’re going into a meeting where you’re selling digital or solutions, and people can actually pick it up and look at it. That touch-and-feel will always be important.” “Without the magazine, we’re nothing.” That’s...
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The Secret Weapon for Higher Education Marketing
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Donna Lehmann knows a thing or two about marketing in the higher education field. As she explains in an article in Insider Higher Ed, “I was part of the first wave of web communications professionals hired in higher education in...
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Can This Literary Journal Be Saved?
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When novelist Adam Ross was approached to take over the editor role of the Sewannee Review, the job came with a significant catch. “Once a towering institution within American culture, the review had languished over the decades as its influence...
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