The category is still fairly new, so you might be forgiven for not recognizing the term. But “customer magazines” represent a huge – and growing – portion of our industry. As this article in Print Power notes, customer or brand...

When Dr. Samir Husni spoke to the room at the recent ACT 7 Experience at the University of Mississippi’s Magazine Innovation Center, he was quick to point out one key bit of wisdom. “The problem is not the ink on...

When the launch was announced last fall, we had a feeling that The Magnolia Journal would be a big hit. The brand was perfectly poised to leverage their 4.7 million Instagram followers, 500,000 million Twitter followers, and a huge TV...

The sale of Us Weekly by Werner Media to American Media Inc. (AMI) has quickly become the biggest magazine media story of the year so far. As Caysey Welton in Min says about the deal, “The disclosed price tag of...

You may remember that Airbnb launched Pineapple, their first print title, back in 2014. At the time they joined a growing number of digital-first companies launching in print. Then came hints of a possible partnership with Hearst a year later,...

“Why devote time and money to creating thoughtful long-form content when audiences tend to flock toward easier reads?” Paul Petrunia, founder of Archinect, an online publication for the architecture industry, says this is not a rhetorical question. “From a business...