Luxury Regionals Having a Moment, Too
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Luxury publishing is having a moment. Earlier this week I noted that many luxury brands are skipping digital and sticking to print ads. As if to prove that point, Michael Dickey of Modern Luxury recently gave an interview with Folio’s...
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Luxury Brands Skipping Digital and Sticking to Print
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If you want to reach the high-end, luxury consumer – the buyers of watches, jewelry and haute couture – many brands believe that traditional media ads are the only way to do it effectively. “Figures out today show that these...
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The Publishers who are Tapping the Untapped Market for Local Print
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The Minneapolis Star Tribune is thinking ahead, according to Kristen Hare writing in Poynter. “One year in advance, staff photographers shot images of the Minnesota winter for next winter's StarTribune Magazine,” Hare writes. “The quarterly magazine debuted Sunday, marking a...
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Celebrating Football Fields of New Forests
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Forests in the U.S. are looking very good indeed, thanks in large part to sustainable forestry practices. According to a new infographic from Two Sides North America, “U.S. forests grew by 5,800 NFL football fields per day between 2007 and...
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Abril’s “Add To” Philosophy of Publishing … and Why It Makes So Much Sense
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When he took the helm of Abril, Walter Longo was in for a surprise. The new CEO of one of Brazil’s largest legacy media brands was ready to bring change. “When I joined Abril Group, I was motivated to infuse...
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The Red Bulletin and Magnum Photos Offer Knockout May Issue
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Hey, sports fans, this one’s bound to be a collector’s item. According to TNM News, “the international active lifestyle magazine for men, The Red Bulletin, has partnered with Magnum, the world’s most successful photographic agency.”“In keeping with the spirit of...
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Why We’ll Still Hear that Thud in 500 Years
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It’s all about the “thud.”The physical experience of reading a book, according to Adam Sternbergh writing in LitHub in 2015, is what ultimately protects books from a digital demise.“It’s different when you read a book. When you read a physical...
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ESPN’s Chin Wang Talks Magazine Design
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ESPN’s creative designer explains why every story meeting should have a visual person at the table. “I like designers who think like an editor.” That’s one of the creative philosophies that sets Chin Wang apart in the field of magazine...
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Record Store Day Could Be a Real Goldmine
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Music magazines, indie record stores, and a cover shot of a young Mick Jagger – have we warped back to the ‘70s? No, this is all happening right now, thanks to a creative partnership between print and vinyl. “Goldmine, the...
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Popular Science Attempts to Reach the Scientifically Curious
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When he stepped into his new role as Editor at Popular Science last summer, Joe Brown found himself in an interesting position. “In today’s political climate, ‘Popular Science’ sounds a little like an oxymoron. Some people’ denials of climate change,...
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