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Travel Magazine Built Their Business on Trust
18 April 2017|Magazine, Print
In 2004, South African publisher Media24 took a chance on a new bi-monthly publication call “Weg!” (“go!” is its English counterpart). Before long it mushroomed into a monthly, and continued to grow into the multi-media magazine brand it is today....
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Inspirational Print in this Age of Fake News
17 April 2017|Magazine, News, Print
The news media – long criticized and now much maligned – has one ace in the hole that fake news can’t touch. And that ace is print. “Fake news relies heavily on social media to get content shared fast and...
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Magazines Were Made For This Moment
17 April 2017|content, Magazine, Print
While we consume enormous amounts of news, entertainment and social chatter online, one magazine industry exec sees a new role for his product. “Fewer people are reading short stories (in book form) and novels, and instead they are turning to...
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The Wholly Rational Exuberance in the Magazine Sector
13 April 2017|Magazine, Print
Trust, community, influence, expertise and context: Those are the messages that have been coming out of Magnetic since it opened its doors in 2015. According to media commentator Dominic Mills, these messages “all intertwine together to form the solid core...
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Feeling the Love: How Print Works on our Emotions
13 April 2017|Advertising, Print
Andy Rogers is one of us. “Print is like a relationship, we keep going back to it for one reason only: the way it makes us feel,” Rogers writes in his post “Why Everyone is Falling in Love With Print...
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Why The California Sunday Magazine Gets Our Vote
11 April 2017|design, Magazine, Print
We talk a lot about good design around here, whether it’s striking advertising or stunning magazine covers. It’s an integral part of any publishing effort. So, of course, we had to share this great article about the design work behind...
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What Neuromarketing Shows About Our Brains on Print
11 April 2017|Print
Yesterday I shared a post on “The Print Effect,” based on neuromarketing studies that quantify print’s engaging effects.  Today, neuromarketing is again on our radar, this time via the USPS. “Today, no brand can dispute the power of the digital...
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We Have Seen Print’s Enemy …
10 April 2017|Magazine, News, Print
… and it’s not digital. Some intriguing ideas on resurrecting print circulations. The survey How Millennials Consume Content was conducted by OnePoll on behalf of Publishing Technology. The full results can be accessed at www.publishingtechnology.com/research Smartphones are not to blame...
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The Sketchy Birth of a Cover Design
06 April 2017|design, Magazine, Print
The mandate was clear – “No glasses of water!” That was the primary instruction from the editorial team at Popular Science to the photography team who would eventually shoot the photos for the recent issue on the global water crisis....
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Bob Love on the Value of Trust
06 April 2017|Magazine, Print
“Read like your enemies will.” That’s the massively good bit of advice from the talented brain of Bob Love, AARP’s magazine editor. Love gave the keynote address at last month’s Association Media Summit, as quoted in Folio. Love started the...
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