330-308-3300
Contact Us
Adding Digital When Print Still Pays the Bills
06 June 2017|Advertising, Digital, Magazine, Print
For Leif Jonasson, editor-in-chief for four PC titles at Bonnier Publications, print is not only profitable, “it’s extremely profitable to us!” “We still publish mainly magazines,” said Jonasson in an interview with Jamie Gavin at FIPP. “There are some apps...
continue reading
Why On Earth Would I Advertise in Print?
01 June 2017|Advertising, Print
For those of who work in the print industry, we get the reasons why advertising in print makes a powerful difference in a company’s overall strategy. But to the rest of the world, there are those who are still asking,...
continue reading
Shut Up & Take My Money to Launch in Print
30 May 2017|Magazine, Print
In an effort to differentiate themselves in the luxury product market, Australian independent publisher D’Marge is turning its weekly blog Shut Up & Take My Money into a 160-page print magazine. “The magazine will be published twice a year and...
continue reading
“Easy” is not a Good Measuring Stick for Effective Marketing
25 May 2017|Marketing, Print
“Don’t let the lack of time or the boundaries of a comfort zone completely dictate your marketing strategy.” This solid advice comes from Victor Clarke of Clarke Print | Web | Digital. After all, since when is fast, cheap and...
continue reading
Trust, Quality and Magazines’ Saving Grace
25 May 2017|Magazine, Print
Dorothy Kalins has seen a thing or two in her successful 20+ years in the magazine business. The former executive editor at Newsweek, and now founding editor of Saveur, she’s seen a massive change in the industry.Yet during all the...
continue reading
The One Thing Small Publishers Can’t Do on the Newsstand
23 May 2017|Magazine, Newsstand, Print
One industry analyst believes that those deep subscription discounts are bad news, especially for smaller publishers.As the always-intriguing D. Eadward Tree pointed out last summer, there’s one thing that most everybody gets wrong about the newsstand.“There are many reasons to...
continue reading
Chart of the Week: Magazine Ads are Most Liked of All Media
23 May 2017|Advertising, Magazine, Print
Luxury brands know the score. So do big brands like Proctor & Gamble. And consumers have made their preference loud and clear with their massive adoption of ad blocking technology.Now Kantar Research is the latest source to confirm what is...
continue reading
Is Amazon the Next Big Thing for Magazines?
18 May 2017|Magazine, Print
Amazon has been notoriously unfriendly to magazine publishers, with precious little in the way of magazines offered on the retail giant’s site outside of what’s offered digitally with their Prime membership. According to D. Eadward Tree, that could all be...
continue reading
What Luxury Brands Know about Print Ads…
18 May 2017|Advertising, Magazine, Print
David Arnold knows a thing or two about the high-end consumer. As managing director of The Robb Report, his day job involves breathing the rarified air of the world of luxury cars, travel, watches, fashion and “the good life.” Like...
continue reading
Kids These Days … Love Print
17 May 2017|Paper, Print
Kids these days.  It turns out, in spite of increased access to digital devices, our youngest readers still prefer reading print books. “A study by researchers in Australia found that kids who had access to e-readers like Kindles and iPads...
continue reading