GQ Editor Sees Magazine Industry “Turning a Corner”
|,
Dylan Jones, the long-standing editor of GQ, believes there has been a “genuine sea change” lately in how consumers look at the value of good journalism. At a recent UK media summit, Jones spoke on what he’s seeing in the...
continue reading
PIA Launches “Print Powers America” Initiative, Something We Can All Get Behind
|
The membership association announces its new initiatives to support our industry in three key ways. From tariffs to safety legislation, from consumer education to environmental stewardship, the PIA has just announced a new set of initiatives to support the printing,...
continue reading
Bonnier Corp Doing a Lot More with Less These Days
|,
When a publishing company has been around as long as Bonnier Corporation, it’s maybe easier to take the long view instead of getting caught up in the moment. For Bonnier’s CEO Eric Zinczenko, two hundred years of the company’s history...
continue reading
Shoppable Images are Ramping Up the Fashionista Funnel
|, ,
It’s a trend we first started talking about in 2014, and the bold new paradigm for fashion mags seems to be growing. I’m talking about shoppable images in magazines, where tech narrows the gap between seeing a product in print...
continue reading
Seeing vs. Looking – A Subtle Yet Important Difference
|,
Ask a former photographer turned editor-in-chief and philanthropic entrepreneur about the importance of printed publications and the answer is swift and clear. “I think it’s still the romance of it; the romance of holding something,” explains JEZ magazine’s EIC Ezequiel...
continue reading
On Crystal Balls and Print Ads
|,
“Print is already a target-specific medium and will become more so.” “Glossy magazines and major publications hold a certain cachet that online doesn't achieve.” “With people becoming more and more blind to digital advertising methods, print offers an alternative medium...
continue reading
Haptically Speaking, Why Print Works So Well
|
Haptics – you know it as that satisfying little bzzzt you feel on your phone or your tablet that lets you know your input was received. In a digital device, it’s absolutely not necessary for operations, so why include it?...
continue reading
Thanks, Digital Age, for Making Print Better
|,
Modern print owes a debt of gratitude to digital, according to Francis McMahon, SVP of the Business Imaging Solutions Group at Canon U.S.A. “With the ‘digital noise’ that clouds our everyday lives, businesses and individuals alike are being forced to...
continue reading
GQ Stares Down a Multi-channel Revenue Stream
|,
It’s a look, and it’s made GQ almost unmistakable from any other men’s magazine out there. It’s the front-facing, straight-into-the-eyes stare of the cover personality – whether they are male models, comedians or any other type of assorted celebrity. Now,...
continue reading
How to Avoid Lazy Thinking When Talking about Print
|,
Source: MPA – The Association of Magazine Media It’s easy to talk about print as a tactile experience, a powerful brand booster, a longstanding legacy media that people love to love. It’s harder to talk about print in a business...
continue reading