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Revving Up the Auto Buyer’s Funnel with Magazine Media
26 March 2018|Magazine, Print
Clearly, the automotive industry has not forsaken traditional media buys in favor of an all-digital presence. Just spend 15 minutes watching any sporting event on TV and that becomes quite obvious.But what about magazine media; is this still important in...
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Food Ads Score Big in Print Magazine Impressions
22 March 2018|Advertising, Magazine, Print
“I’m hungry…and I want to go shopping at Kohl’s.”That’s basically the reaction we had around here when we saw the gatefold ad for Kohl’s Kitchen Products in Food Network Magazine. Apparently, we weren’t alone; that ad received high honors in...
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Hot Off the Press – the 2018/19 Innovation Report
22 March 2018|Digital, Magazine, Print, Social Media
Wondering what the rest of the publishing world is up to? Then lay your hands on a copy of the 2018/19 edition of Innovation in Magazine Media World Report, just launched this week at the Digital Innovators’ Summit (DIS) in...
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Game Informer Continues to Power Up the Print Subscribers
21 March 2018|Magazine, Print
It surprised us to learn back in 2016 that Game Informer magazine was the #4 best-selling magazine in the world. With 7 million copies published that year, their aggressive distribution model inside Gamestop stores targeted their exact audience in an...
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Whatever Happened to TV Guide?
20 March 2018|Magazine, Print
How’s the iconic TV Guide magazine doing these days, now that just about everything we know about television has changed? According to Caysey Welton in Folio:, it’s doing just fine, thanks. “TV Guide’s backstory is a long (and sometimes cringe-worthy)...
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What’s Hearst’s Chief Content Officer Doing on Snapchat?
20 March 2018|Magazine, Print, Social Media
She’s unabashedly pro print; so why is Joanna Coles on Snap’s board of directors? Hearst does magazines. And they are unabashedly pro print when it comes to what’s important to their brands. That leaves some people wondering why the publisher’s...
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Detox from Digital with the #TravelUnplugged Pledge
19 March 2018|Digital, Magazine, Print
We are tethered to our digital devices like never before. One company aims to change that with a digital detox campaign. According to one travel guide publisher, we all spend waaaay to much time on our smartphones and computers: “…...
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This is How You Sell an Ad
19 March 2018|Advertising, Magazine, Print
We talk a lot about the need for publishers to take an active role in educating advertisers about the value of print. We used to almost take it granted that our ad partners understood the “why” behind their ad choices....
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What We Can Glean from the Closing of NME in the UK
15 March 2018|Magazine, Print
The closure of NME magazine, a 70-year-old British title, says something about the magazine industry. According to Mark Sweeney in the Guardian, this news “is the latest warning sign that the shift to digital media is threatening to kill the...
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AIGA Launches a Print Magazine and Answers the Big Question — Why?
13 March 2018|design, Magazine, Print
If you follow this blog at all, you know we are pretty big fans of the folks at AIGA, the professional association for design. We often share or cite their Eye on Design blog, which offers interesting and insightful online...
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