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Direct Mail – 8 Reasons Why the Cool Kids are Doing It
26 February 2018|Advertising, Print
All the cool kids are doing it. Google uses direct mail to send promos for Ad Words. Amazon’s doing it; even Facebook is turning to direct mail, hoping it will help get them out of hot water caused by all...
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Words of Magazine Wisdom from the Iconic New York Magazine Editor
26 February 2018|Magazine, Print
The magazine cover – once a key element in making a title stand out on the newsstand – has evolved to a new purpose. “The cover is no longer really to sell magazines on the newsstand,” explains Adam Moss, EIC...
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New UK Circulation Data Promises Greater Clarity
20 February 2018|Magazine, Print
For brands, deciding where to advertise is strategically critical. The UK magazine industry wants to make it easier for advertisers to understand the benefits of specific titles, so they are overhauling their circulation reporting standards. “The update, which coincides with...
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Closing the Book on Digital Texts for College Kids
20 February 2018|Print
It’s always good to hear from the source; and in the debate of print versus digital books, one source is current college students. “Nowadays, the majority of smartphone users are easily distracted because while they read digitally, they may get...
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Bauer Set to Launch 41 SIPs This Year
19 February 2018|Magazine, Print
While Meredith is building their newly expanded publishing empire as an advertising platform poised to break the Facebook/Google duopoly, another publisher is taking the opposite approach. “Bauer Publishing may have hit on a unique formula to beat the ad crunch...
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The Changing Face of the Magazine Cover
16 February 2018|Magazine, Print
Sometimes it's a good thing when the normal order of things breaks down. In the midst of the change, you get to take a close look at who you really are and what you really stand for. This seems to...
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The Book about the Magazine about London in the ‘80s
15 February 2018|Magazine, Print
Paul Gorman has authored a coffee table book about a magazine. And in the very act of doing so, he’s inadvertently pointed out one more reason why the magazine format itself is so valuable. “’The Story of The Face’” has...
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What We Aren’t Hearing from Magazine Publishers in 2018
13 February 2018|Magazine, Print, Publisher
It’s taken a few years, but publishing executives are becoming much clearer about the strategies they are using to grow their brands. Granted, it’s still an industry in flux, and revenue models continue to evolve. But what do the heads...
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Your Audience is Into Print Ads. Are You?
13 February 2018|Advertising, Print
When deciding where to spend your ad dollars, do you stop to consider your audience’s point of view? If you did, you might join the growing chorus saying pffft to digital ads. According to Kantar Millward Brown’s latest Ad Reaction...
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How Digital Music Hints at the Future of Print
12 February 2018|Magazine, Print
It’s been 20 years since digital changed everything, so we can finally start seeing past the original disruption and onto what’s next. And according to Jessica Ruscello of Blurb Inc., print occupies a singular place in the new media context....
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