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Bring Back Creative Subscription Sales this Year
10 January 2018|Magazine, Print
According to circulation consultant John Morthanos, the magazine industry is missing the boat on selling subscriptions. “As an outspoken advocate of newsstand sales and someone with experience in circulation marketing, I find there is a correlation between the loss of...
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Big Glitch at Google Dumps Publishers from “News” Section
10 January 2018|Print, publishing, Social Media
Late last Sunday, a good number of publishers found themselves out in the cold. And it had nothing to do with the frigid winter weather attacking the U.S. and Europe. “Our news website was removed from Google News and our...
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Everything You Need to Know About Print Advertising
09 January 2018|Print
Digital advertising gets a lot of attention these days, but don’t assume print advertising is not alive and well. Studies repeatedly show print ads are more effective at building trust, making good impressions, fostering engagement and other key metrics.In fact, statistics suggest it’s...
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Science Says: Print Advertising Works for 2018
04 January 2018|Advertising, Print
For Jenna Bruce, singing the praises of print comes naturally. She makes her living through print advertising, so of course, she’s a big fan. But as Bruce points out in Media Space Solutions, “sometimes, in order to convince people of...
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Millennial Marketers and the Resurgence of the Catalog
02 January 2018|Catalog, Print
The Millennials are growing up. Loosely defined as being born between 1982 and 2002, the oldest “kids” in this bracket are now in their late 30s. As they age, they are moving up the ladder and into positions of more...
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How Real Books have Trumped Ebooks
28 December 2017|Print
Something fascinating has been happening to print book over the past few years.“Books have always had a fetishistic quality to them, with their dusty secretiveness,” writes Alex Preston in The Guardian. “Now, though, it feels like we’re living through a...
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Today’s Consumer and the Craving for Real
27 December 2017|Paper, Print
If you haven’t seen this one, be warned; it’s a tearjerker. The video was created by the Paper & Packing Board and makes a powerful point about the impact of print on our emotions. “In the ad, titled ‘Letters to...
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Buying Magazines Makes Canadians Happier Shoppers
21 December 2017|Magazine, Print
We’ve got some interesting data out of Canada on print magazines in the retail setting. According to a press release from Magazines Canada, in-store magazines displays make for better shopping trips. “This is the first new data we’ve had in...
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TV, Print Still Most Influential Advertising
19 December 2017|Print
When your customers are making a buying decision, what factors into their choice? If they’re like most people, trust in your brand is a huge part of the deal.  So how can brands build more trust, especially during this time...
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Print Magazine Ads Continue to Tell it and Sell It for Brands
18 December 2017|Magazine, Print
When it comes to your customer journey, there are different marketing tactics that work well at different places in the funnel; that’s no surprise for any student of marketing. Some advertising is great at building brand identity; other ads engage;...
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