Do magazines operate primarily at the top of the funnel? For more advertisers, the answer is a definite no. And now the industry is starting to do a better job of explaining that. “The greatest misconception is that we’re not...

These are surely exciting times to be in the magazine industry. As our society grapples with issues like sexual harassment, equal pay, gender stereotypes and misogyny, indie publishers are breaking the mold in their titles. Take Fathers, for example. “In...

In times of massive change, those who innovate survive. Take Hearst Publishing, for example. Their culture was built on risk-taking and embracing new ideas and this attitude continues to serve them well. Innovation abounds in the magazine industry, as technology...

They are the original “Print Proud, Digital Smart” publishers. Samir “Mr. Magazine” Husni recently interviewed Michael Clinton and David Carey, the heads of Hearst Magazines, about where they see the industry now, and in the future. Their company is famous...

While one publisher is upping the frequency of four of its most popular titles, another is using an entirely different approach to revenue. According to Kara Bloomgarden-Smoke in WWD, W magazine is “recasting itself as a collectible luxury product.” “If...

Let’s coin a new phrase. We got really tired of hearing “print is dead” a few years ago. And I think it’s almost time to move past the “print is alive” mantra that is all over the airways lately. Don’t...