In the Real Estate Industry, Print Gets a Great Review
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It’s estimated that 90-95% of property searches now start online, thanks in large part to major players like Zillow and Trulia in the U.S., and Rightmove and Zoopla in the U.K. Not only do most buyers start online, but most...
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Print … Designed for the 21st Digital Traveler 
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Travel industry insiders say printed collateral is still incredibly important … but in a new way. A page from Abercrombie & Kent’s 2018 Antarctica brochure, which is more of an editorial product than its 20th century predecessors. Within the last...
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Wired Editor in Chief on Why Print “Makes Stuff Better”
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It’s fairly easy to understand why a print publisher like Hoffman Media is still incredibly bullish on print. The publisher knows its audience and their demand for quality publications. And for the Alabama-based publisher of several Southern-themed magazines, that means...
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Three Years Later, the Answer to “Why Print” is Even More Compelling
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A shout out to Dave Yoho from Dave Yoho associates for reminding us of this great article by Molly Sloat from the AMA. As I started to reread the piece (available on the AMA’s site here), I wondered if the...
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What Happens When a Publisher Puts the Community First 
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What we learned from the Mr. Magazine interview with William R. Hearst III. Echoing the idea of “magazine as community” I shared yesterday, publisher William R. Hearst III says he believes his readers aren’t just a mailing list; they are...
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Why We Can’t Get Magazines Out of our Blood
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“I recently had coffee with a new acquaintance who runs a web design firm. When she mentioned she’d like to start a magazine, my first impulse—as a former magazine editor—was to tell her she’s crazy,” writes Gail Reitenbach of Right...
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Hyper-local Journalism and the City Magazine
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The world may be getting smaller, but we still care deeply about what’s going on in our own communities. And city magazines are filling in where local newspapers have left off. “The neighborhood that goes by the moniker ‘West End’...
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Trust in Traditional Media Rebounds … while Social Continues its Slump
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Great news; traditional media is bouncing back from the massive hit it took during the last couple of years. American audiences began to show serious skepticism of the media back in 2015, and it continued to drop in 2016-17 over...
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How Hoffman Media is Responding to the “Demand for Quality”
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Hoffman Media got the memo. According to Samir “Mr. Magazine” Husni, the publisher is all in on the audience-first approach and reaffirms the importance of creating quality content. “We’re seeing readers really demand the quality and that’s something that Hoffman...
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Print is Still a Preferred Choice
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What does print do to your information? According to a recent Two Sides North America survey, it does two specific things to us humans in our material world: It makes the information you publish more credible; and It makes a...
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