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Getting Healthy for Spring? Try Reading a Book
16 April 2018|Print
More than one in four adult Americans say they haven’t read even part of a book within the last year. That surprising number comes from the Pew Research Center and includes books in both print and digital form.  So, what’s...
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A Fresh Way to Look at Your Publishing Channel Mix
12 April 2018|Digital, Magazine, Print
According to Mike Koedinger, founder of independent media company Maison Moderne, the Print Proud, Digital Smart mantra rings true in some highly specific ways. The publisher of Paperjam, the company’s flagship print product, recently spoke to Samir “Mr. Magazine” Husni...
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Smart Ways to Boost Distributor Sales with Your Catalog
11 April 2018|Catalog, Print
9.8 billion.  That’s how many catalogs were mailed in the U.S. last year, according to figures from the U.S. Postal Service.  “That’s impressive—but more impressive is the 23 percent increase in overall response rate, owing largely to better targeting and...
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Does Your Magazine Cover Sell Your Issue, or Your Brand?
09 April 2018|Magazine, Print
Your magazine cover sells your brand, not your issue. That’s the assertion of Ryan Derousseau writing in Folio last week. As he explains, with newsstand sales down across much of the industry, magazines are turning to other means to drive...
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Move Over, Teen Mags, You’ve Got Company
09 April 2018|Magazine, Print
When Bella Grace launched four years ago, it promised to be a print lifestyle magazine that “touches the heart and soul of the reader.” Now, publisher Stampington & Company has announced an addition to the family, as New Generation launches...
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A Millennial Debunks Print Industry Assumptions about Millennials
03 April 2018|Print
Jake Jackson is not your typical print industry professional. At just 23 years of age, he’s worked in the industry for two years now and sees a growing problem in the profession. “According to the Bureau of Labor Statistics, the...
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How Your Audience Really Feels about Print & Paper
02 April 2018|Print
In June 2017, a survey of 2,131 US consumers was commissioned by Two Sides and carried out by leading research company Toluna. The survey provides unique insight into how print and paper is viewed, preferred and trusted by consumers in...
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What the Current Crop of Indie Food Magazines Gets Right
29 March 2018|Magazine, Print
The latest trend in indie food magazines proves that, in this niche at least, portions are sometimes best served small.As Tejal Rao writes in the New York Times food section, there is an “unexpected groundswell across the country: a wave...
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Magazines and the “Keep It Forever” Factor
29 March 2018|Magazine, Print
The Mr. Magazine interview with W’s editor-in-chief Stefano Tonchi. “What is a print product? What should it look like? And how do we deliver it to people?” Those are the kind of questions that W’s editor-in-chief Stefano Tonchi has been...
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Magazines and the “Keep It Forever” Factor
27 March 2018|Magazine, Print
The Mr. Magazine interview with W’s editor-in-chief Stefano Tonchi. “What is a print product? What should it look like? And how do we deliver it to people?” Those are the kind of questions that W’s editor-in-chief Stefano Tonchi has been...
continue reading