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How Finding their Voice Made Food & Wine Magazine Delectable Again
07 May 2018|Magazine, Print
Zach Patton and Clay Dunn are nothing if not passionate.  “…if you only pick up one food magazine this month, we think it should be Food & Wine,” they write in The Kitchn. Why? According to the writers, Food &...
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How NewBeauty is using the Niche Trend to Redefine Mass Market Success
07 May 2018|Magazine, Print
Millennials seem to garner the lion’s share of attention in the magazine world these days. Aside from iconic Baby Boomer brands like AARP and their fantastic print magazine, the newsstand reads like a social media profile of a younger audience...
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Magazines for Women of Color are Fueling a Beautiful Print Renaissance
03 May 2018|Magazine, Print
“Your little cousin can pick it up, your grandma can pick it up, and see themselves in.” For Zarna Surti, publisher of the newly launched journal Tonal, that’s a key reason why the response to their new title has been...
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E-books Sales, Especially Kid’s Titles, Continue to Fall Off
02 May 2018|Print
The e-book slump continues for traditional publishers.  According to Jim Milliot writing in Publishers Weekly, traditionally published e-books were down 10% in 2017 over 2016 levels.  Milliot cites figures from PubTrack Digital that tracks sales from around 450 publishers, and...
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The Print Poem that Launched the Coke Campaign
30 April 2018|Advertising, Print
There's a coke for he, and she and her, and me, and them There's a different coke for all of us -  especially one for him.   No feet have wandered where you've walked,  no eyes saw what you've seen...
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House Beautiful Designs a Holistic Approach to Living … and Print
26 April 2018|Magazine, Print
For 121 years, House Beautiful has been there to help us design and refine our living spaces. Now, they are embarking on their “Whole Home Project Concept House,” a custom-built showcase devoted to wellness and better living. Samir “Mr. Magazine”...
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Eyeyah Magazines Aims to Teach Kids about the Online World
26 April 2018|Magazine, Print
If you’re old enough to remember Highlights, then you’ve probably looked back with longing to the “simpler times,” when you could while away the afternoon with a good print magazine designed especially for you and your buds. Well, get ready,...
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Why Our Human Senses Love to Read in Print
24 April 2018|Print
“When we read from paper, we try to read every word and search for a narrative or story,” says Sappi North America’s Daniel Dejan. “We read for content, which leads us to have a better understanding of the content.”Dejan was...
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A Major U.K. Pub Chain Just Shut Down its Social Channels
18 April 2018|Magazine, Print
Tim Martin’s had enough. The chairman of a popular pub and hotel chain in the UK made a public statement about his feelings around social media, as the company shut down its social media accounts on Monday. Their pub's publication...
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Two Big Names Unveil their New Magazine Designs This Month
17 April 2018|design, Magazine, Print
When your brand look is as iconic as National Geographic’s, you tread with care when it comes time to redesign your flagship print magazine. That yellow rectangle, after all, is arguably one of the most recognizable brand marks in the...
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