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21st Century Travel Content Performs Beautifully in Print
30 May 2018|Magazine, Print
There’s no question that technology has dramatically changed the travel industry. It wasn’t all that long ago that you’d call a travel agent when it was time to book a vacation, and they’d send you off with loads of travel...
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Media Buyers are Failing Brands Due to This One Bias
29 May 2018|Magazine, Print
The last few weeks we’ve talked a lot about the importance of true engagement in advertising, and how the quest for eyeballs has been distracting many brands from the real point of their campaigns. Now, new research from Ebiquity and...
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The Surprising Stats Behind the Decline in Print Ads this Year
29 May 2018|Advertising, Digital, Print
Samir “Mr. Magazine” Husni has a way of getting down to the root of things; it’s one of the reasons we are such big fans of Husni’s blog here at Freeport Press. As an example, he recently took 16 of...
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Let’s Give GQ a Hand for this One
25 May 2018|design, Magazine, Print
Seriously, this is the best thing I’ve seen all month. The new GQ cover features three A-list female comics in various states of ...  disarray. “To front its comedy-themed issue, the men's monthly lured Kate McKinnon, Issa Rae and Sarah...
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Eyeballs are Not What You’re Looking For
21 May 2018|Magazine, Print
Unlike in the digital ad arena, magazines are not selling eyeballs to their ad partners. For the past several years, this was viewed as a “problem,” as media brands pumped massive resources into their digital content work to gain traction...
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The Designer’s Guide to Navigating those Reality Checks
21 May 2018|design, Print
An art director offers his advice for dealing with the inevitable speed bumps on the journey from design idea to printed reality. We’ve all been there. We have a fantastic, knock-it-out-of-the-park, show-stopping, idea for the client’s next project, and they...
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Hello, Magazine Advertising, and Welcome to the 21st Century
15 May 2018|Advertising, Magazine, Print
It’s easy to blame the fall-off of print advertising on many factors – the rise of digital platforms, changing consumer behaviors, the massive popularity of video. But there’s been a fundamental issue with magazine advertising itself – it’s hard. “Why...
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Gen Z and the Increasing Importance of Trust
15 May 2018|Print
In just two short years, they will represent 40% of all U.S. consumers, and number close to 73 million strong. Nope, they aren’t Millenials, they are Generation Z, sometimes called Millenials 2.0. And for brands that are willing and able...
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Now Hear This: Podcasts that are Being Printed as Magazines
14 May 2018|Magazine, Print
Podcasts are great; we can consume them virtually anywhere and on basically any device, so the convenience factor is huge. But the fact remains that many of us prefer to consume content in print … especially our leisure reading. And...
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Designing a World Where We All Get Enough to Eat – Mold Magazine
10 May 2018|Magazine, Print
“Everyone knows that food magazines are supposed to be full of delicious recipes and gorgeous photography of dishes that you can either buy or make for yourself in your fantastically successful life,” writes Steve Watson in Stack.  “But Mold magazine...
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