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Print: The Secret Weapon of Luxury Retailers
29 April 2015|Catalog, Magazine, Print
Just over one year ago, luxury online retailer Net-a-Porter took a huge leap and launched Porter, a print magazine with shoppable content on every page. It was a logical next step in the evolution of the company, which set the...
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AT&T Case Study: Print ROI Four Times that of TV
28 April 2015|Advertising, Print
You can’t argue with the numbers. The Mobile Marketing Association recently published the results of an AT&T campaign for the company’s Moto X smartphones, and the results are clear. According to Guy Consterdine in FIPP, “magazines should be allocated a...
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15 Absurdly Clever Interactive Print Ads
27 April 2015|Digital, Magazine, Marketing, Print
As digital advertising has eaten into traditional budgets and strategies, sometimes it seems that the creativity of print ad creators has waned. Fortunately, an article from Hubspot helps prove that this is not the case. “Print ads were once the...
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How Loving Print Means Caring for the Earth
23 April 2015|Paper, Print
In the greenwashing debates of the last several years, much misinformation on the paper and printing industries has been bandied about. In reality, sustainable forestry is a good thing for this planet, and for a strong and growing economy. To...
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Why Some Marketers Are Calling Print “The Secret Weapon”
23 April 2015|Marketing, Print
Looking for hard evidence that print is a powerful strategy for B2B? Look no further than “The Bridge: Defining print’s role in the digital marketing age” in Canvas Magazine. The article tells the tale of Full Circle CRM’s 2014 campaign...
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Interview: 614 Media Success with Print and Digital
21 April 2015|Digital, Editorial, Magazine, Marketing, Print, Publisher
Mr. Wayne Lewis is having tremendous success with 614 Media in Columbus Ohio. We've had the privilege of working with him for many years. I asked Wayne about his success during these difficult times. Here's what he had to say: David: Wayne, please tell our audience your history...
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Penney’s Reintroduces Print Catalogs; Sales Go Up
20 April 2015|Catalog, Print
It was an iconic doorstop in many homes: The J.C. Penney “Big Book” was a wish list for families around the country, until it shut down under economic pressures in 2009. Since then, the company has gone through some serious...
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Huffington Post on Why Print Still Matters
20 April 2015|Magazine, Marketing, Print
It’s hip to be square, and that goes for marketing too. According to Lee Traupel, founder of Linked Media Group, print is far from dead. In fact, “print as an au contraire marketing strategy can be cool,” Traupel says in...
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MAFH Prints a Gorgeous Magazine
17 April 2015|design, Magazine, Print
When the Museum of Fine Arts, Houston (MFAH) realized their monthly membership magazine wasn’t engaging its readers, they called in Austin design firm Pentagram for a reboot. The result is h Magazine, a stunning title that builds its editorial content...
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Take This One in Your Carry-on
16 April 2015|Magazine, Print
Last week we mentioned Smithsonian’s new publication, designed to appeal to the “cultural traveler,” as part of an article on what’s different about magazines these days. As the launch date of Smithsonian Journeys approaches (April 21, but who’s counting), we...
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