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Really, Let’s Stop Saying This
13 May 2015|Marketing, Print
Weekly entertainment magazine Time Out New York recently began seriously wooing the Millennial reader, implementing a few different strategies. According to Diego Vasquez in Magazine MediaLife, the publication “began targeting adults 18-34 by making the publication free and changing its...
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Good Small Business Marketing Means Doing the Math
11 May 2015|Business, Marketing, Print
"While social media is sexy, and advertising is easy, there’s still tremendous power in printed materials,” states small business marketing consultant Rhonda Abrams in USA Today.Certainly not earthshaking news there; even among high-level ad agency experts the tide is turning...
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Key Takeaways on the State of Print Ads
11 May 2015|Advertising, Print
The American Marketing Association has a message for publishers: print remains a solid top-of-funnel channel, maybe even more so now that readership has declined in recent years. “Print circulations are down, but in many cases that means that publications’ readership...
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The Beauty of the Booklet – Some Design Inspiration
08 May 2015|design, Magazine, Print
“My shop is bustling. The presses are rolling, the folders are humming and the saddle stitcher is doing its dance. We are up to our ears in books, catalogs and magazines and it has me dreaming of gorgeous layouts,” writes...
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A Bold New Paradigm for Fashion Mags
07 May 2015|Catalog, Magazine, Print
For today’s online shopper, any extra degree of separation between the buyer and the product causes carts to be abandoned….and fast. Digital consumers expect to be able to see the product and buy a product with no clunky interference. This...
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9 Changes Print Must Make Now
07 May 2015|Print
Samir “Mr. Magazine” Husni certainly has a way with words. “Digital is a beautiful and seductive mistress,” Husni told the audience at a recent Media24 editors forum. “In 2010 we fell in love with iPads and smartphones – but our...
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70 New Titles in April; 20 with Frequency
05 May 2015|Magazine, Print
Print is on the rise, notes Samir “Mr. Magazine” Husni as part of his Launch Monitor series, with several large publishers launching new titles and enjoying “a good old-fashioned print revival” in the month of April. “A total of 70...
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For This Publisher Print is Not Dead, It’s Thrilling
01 May 2015|design, Magazine, Print
You’re in the newsstand browsing for a title, something that truly interests you and speaks to your heart and soul. Yet you hesitate even picking it up in case someone might see. Is it the guilty pleasure of Hollywood gossip...
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Wish We Were There: What Fonts Did for This Travel Mag
01 May 2015|design, Magazine, Print
Sugar sand beaches, palm trees with the requisite hammock swinging between them, adorable fruit drinks served under a tiki-thatched swim-up bar – a lot of travel journalism leaves us longing for something more, something we haven’t seen before. Fortunately for...
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Contently on the Print Publication Renaissance
30 April 2015|Magazine, Print
When GOOD Magazine relaunched in print after a brief hiatus, company execs said they wanted to keep the focus on their core product – thought-provoking and intellectually satisfying content presented in a meaningful way. They nailed that part of it,...
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