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Exposing the Digital Ad Unicorn
14 October 2015|Advertising, Digital
Forbes reveals why the “perfectly targeted ads” promised by the Web are a myth. A decade ago, digital search and display ads promised an inexpensive and fast way to reach the kind of mass market-size audiences that only TV could...
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Disney Aims to Make Coloring More Magical
13 October 2015|Digital, Print
Crayons? Check. Coloring book? Got it. Software to turn your book into digitized pop-up art? You bet. “Researchers at Disney have created a tablet app that allows children to colour in characters that pop out of their books in real-time,”...
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Print as the Haute Couture in your Brand Marketing
13 October 2015|Digital, Magazine, Print
From dead to premium, what does print’s new status mean for publishers on a practical level? Striking the balance between print and digital content is a tightrope walk, as any publisher these days will tell you. Linda Ruth in Publishing...
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What’s Behind the Big Digital Decline?
12 October 2015|Digital, Magazine, Print
Compared to last year, we are seeing significantly fewer readers engaging with digital magazines. Why? Early last year the future of digital magazines was being briskly debated in our industry. Advocates touted improvements in interaction thanks to enhanced technology, while...
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The Digital Ad Battle Gets Dangerous
08 October 2015|Advertising, Digital
“Listen, Little Boy, in this business there’s only one law you gotta follow to keep out of trouble: Do it first, do it yourself, and keep on doing it.” ~ Tony Camonte in ScarfaceCaribbean and South Pacific cell carrier Digicel...
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Digital Alone Won’t Cut it for one Lifestyle Publisher
05 October 2015|Digital, Magazine, Print
Another lifestyle magazine is making news, this time in Lagos, Nigeria. (Can we just say that this is beginning to be the norm rather than the exception? Lifestyle magazines are indeed a “thing” and more marketers are realizing the impressive...
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Scarcity over Scale – When Size Doesn’t Matter
28 September 2015|Advertising, content, Digital, Magazine
Two publishers explain why mass market is not the value proposition that their advertisers are looking for. “When anyone can buy traffic, what value does the marketer get from that? And what is unique about that audience?” Breaking Media’s CEO...
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The Growing Impact of Association Media
21 September 2015|content, Digital, Print
There’s a subtle and powerful shift happening in the world of nonprofit associations. “Whether by realizing cost efficiencies or by having a better understanding of the power of a media group’s ability to market an association’s mission to its membership,...
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Dissecting the 1% Prediction 
20 September 2015|Digital, Magazine, Print
BoSacks isn’t one to hold back. So his recent comments on the print side of the magazine business are making some waves. In a recent newsletter, BoSacks cites in particular the “charmingly enthusiastic” information in two specific articles – one...
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One Brilliant Way to Use Your Camera Photos
18 September 2015|Digital, Print
Anyone with a smartphone knows the challenge: we taken gobs of photos on our phones. Some are loaded onto Facebook or Instagram, while the majority of them just linger on our phones, largely forgotten. If we’re lucky, we occasional scroll...
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