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How iOS9 Can Help Publishers Boost Digital Subscriptions
29 July 2015|Digital, publishing
There’s been a lot of talk about some key changes coming in iOS9 this fall. The demise of the Apple Newsstand, for one, is probably a really good thing for publishers and should help improve reader retention. And the much-discussed...
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Why Digital Ads are Losing Value at an Alarming Rate
28 July 2015|Advertising, Digital, Magazine, Print
Matthew Ingram, writing in Fortune, waxes nostalgic for a moment in a recent article. “Back in the good old days of traditional media, advertisers and publishers were the best of friends. Publishers of newspapers and magazines and other things enjoyed...
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Two out of Three Adults Do THIS 2-3 Times a Month
27 July 2015|Digital, Magazine, Print
Digital magazine researchers find a surprising number of respondents read a lot of print titles. It was designed to quantify digital magazine readership, but the results of the Digital Magazine Publishing Study and Handbook from Mequoda uncovered a surprising  thing...
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Designers: Move to Digital is “Too Far, Too Fast”
13 July 2015|design, Digital, Print
Young designers, fresh out of school with an arsenal of digital design skills, may think they have the world by a string. In reality, they better brush up on their print skills, as print projects will likely play a large...
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Screen Addiction is Hurting Our Kids
09 July 2015|Digital
It seems like something out of a dystopian novel: a darkened room, a teenager transfixed to the screen for hours at a time, unwilling or even unable to pull himself away for food, water, a bathroom break. Yet in China,...
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Irony at Apple in Viral Ad Patent
24 June 2015|Advertising, Digital, Mobile
In April, we told you about Facebook's patent application to create a new kind of ad exchange for digital content. This month, FB and Apple both announced partnerships to host news media content that has traditionally run on publisher channels....
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Multi-channel Ads Work in Favor of Print
18 June 2015|Digital, Print
Talking about current trends and future predictions is “all well and good,” but according to industry analyst Guy Consterdine, it’s not enough to talk theoreticals and stats. Rather we need to ask “What are the consumers telling us? What do...
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Lost in Translation: Why Print Writing Doesn’t Work Online
17 June 2015|Digital, Editorial, Print
As brands embrace journalism, one of the ideals they work toward is often “content re-use.” In theory it’s a great idea; use content that lives in one channel or format and repurpose it to another. For example, if you have...
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Apple’s Support of Ad Blocking Shocks Industry
15 June 2015|Advertising, Digital, Print, Website
Buried in the fine print at last week’s Apple developer conference (WWDC) was some industry-shaking news: The next version of iOS will let users block ads on their iPhones and iPads. “What this means is, when iOS 9 launches in...
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Apple Changes Typeface Again and the World Gasps
12 June 2015|design, Digital
The letters were designed to be optimized for the Apple Watch's small screen. Has Apple lost it in the font design department? According to some design fans at WWDC this week, you can forget the Apple news app or the...
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